Creative validation

What is creative validation?

Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crutial for a successful digital advertising campaign. Nobody wants to run broken, unclickable ads, right? This is why at Eskimi, we create a system which automatically validates creative quality. 

The primary benefits of creative validation and clean-up are:

• Saving time of the advertisers as the creative code is cleaned from irrelevant lines. 
• Faster troubleshooting as the system provides errors instantly which needs to be fixed. 

Creative code cleanup

There are three ways how HTML creatives can be added to Eskimi dashboard:

1. Uploaded as .zip file;

2. Pasted into the JavaScript tag area;

3. Writen manually into the JavaScript tag area;

When the HTML is uploaded/pasted the system automatically (do additional steps are required) will clean up the creative code from irrelevant lines. The clean-up happens for:

1. System deletes comments that contain “http:” or “https:” substring.
2. System deletes empty lines if there are more than one empty line.
3. System deletes html codes %0D%0 (end of line).

Fixing broken creatives

Naturally we don't want to serve broken creatives. To avoid broken creatives to see the day light the system updates the creative code automatically and fixes possible errors. There are few distics changes that the system does:

1. If you upload code from .zip or paste something into editor, the system will change the “a” tag to <a href="javascript:window.open(window.clickTag = '{click_url}')"> without breaking canvas.

2. If you upload code from zip or paste something into editor, the system will add <a href="{CLICK_URL}" target="_blank"> only once.

Error bars