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Setting up Click to Action Landing Page

As you know on Eskimi DSP you can set up Click to Action campaigns - landing pages. The campaign setup itself is no different from a regular campaign, however, the difference come when it is time to set up the landing page. Click to Action feature allows you to redirected the users to make them call you or send a text message. 

On our DSP we have the three standard options that you can choose and use as follows: 

  • If it's a Click to action: Call - you'll have to enter an international phone number or a short code (eg. +123456789)
  • If it's a Click to action: SMS - you'll have to enter an international phone number or a short code as well as an SMS text accompanying your banner (eg. Start Now)
  • If it's a Click to action: USSD - you'll have to enter the USSD code (eg. *999*1#).

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However, there are options to redirect your users to third party messaging apps such as Whatsapp or Messenger and make them get in touch with your business directly by a custom made Landing Page.

WhatsApp setup

WhatsApp's click to chat feature allows you to begin a chat with someone without having their phone number saved in your phone's address book. As long as you know this person’s phone number and they have an active WhatsApp account, you can create a link that will allow you to start a chat with them. By clicking the link, a chat with the person automatically opens. Click to chat works on both your phone and WhatsApp Web.

Use https://wa.me/<number> where the <number> is a full phone number in international format. Omit any zeroes, brackets, or dashes when adding the phone number in international format.

Examples:

Use: https://wa.me/1XXXXXXXXXX

Don't use: https://wa.me/+001-(XXX)XXXXXXX

The pre-filled message will automatically appear in the text field of a chat. Use https://wa.me/whatsappphonenumber?text=urlencodedtext where whatsappphonenumber is a full phone number in international format and urlencodedtext is the URL-encoded pre-filled message.

Example: https://wa.me/1XXXXXXXXXX?text=I'm%20interested%20in%20your%20car%20for%20sale

Example: https://wa.me/?text=I'm%20inquiring%20about%20the%20apartment%20listing`

After clicking on the link, you’ll be shown a list of contacts you can send your message to.

More information on WhatsApp setup can be found here: https://faq.whatsapp.com/general/chats/how-to-use-click-to-chat?lang=en

Messenger setup

For messenger you will need to use m.me Links. m.me is a shortened URL service operated by Facebook that redirects users to a person, page, or conversation in Messenger.

When a user starts a new conversation or continues an existing conversation with your Page via an m.me link, the following message will appear in the conversation: "You have entered this conversation by following a link. We've let PAGE_NAME know you're here."

Create your own Messenger link

The format of the link is http://m.me/<PAGE_NAME>, where PAGE_NAME is the handle of the Facebook page the app is linked to.

After user clicks such link he is redirected to the app or new browser window, where the conversation is already started with your business.

More information on Messenger setup can be found here: https://developers.facebook.com/docs/messenger-platform/discovery/m-me-links/

Click to Map setup

If you are trying to redirect users to a physical location you can use Google Maps to show exactly where certain product or service is available. In order to make this work, you need to follow these steps: 

  1. On your computer, open Google Maps.
  2. Go to the directions, map, or Street View image you want to share.
  3. On the top left, click Menu Menu.
  4. Select Share or embed map. If you don't see this option, click Link to this map.
  5. Add this link as a Landing Page on your campaign. 

Other messaging or Click to Action apps

Please note that there might be a possibility to get such solutions for other messaging apps if they provide direct message feature. If yo are interested in any particular messaging app, please get in touch with us. 

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// BotSonic