Gambling and Betting guidelines

Main Principles for Gambling Ads:

• If a campaign is approved for a specific country, it cannot be executed in other countries without separate approval.
• The landing page must include responsible gambling information (e.g., details about gambling addiction or underage gambling).
• Before proceeding with any gambling-related advertising, it must be approved by the legal team.

Definitions:

Offline Gambling – Promotion of physical, real-money gambling activities or establishments is permitted as long as the target market allows gambling in physical locations.
Examples: Casinos like "Olympic Casinos" in Las Vegas, entertainment events at casinos, streaming of offline poker tournaments.

Online Gambling – Promotion of online real-money gambling or websites that contain or link to content related to online gambling (where money is wagered) is permitted if all the listed conditions are met.
Examples: Online casinos, virtual bingo games, slot machines.

Betting – Promotion of betting platforms where real money is wagered, such as betting on sports or other events, is permitted if all the listed conditions are met.
Examples: Betting on sports teams to win a match.

Before proceeding with any gambling-related advertising, please contact the legal department to ensure that local laws have not changed. If you are unsure about the legal requirements, contact our Legal Team at legalhelp@eskimi.com for guidance.