Skip to main content

Gambling and Betting guidelines

Main PrinciplesGuidance for gambling advertising

Gambling Ads:

  • If a campaignadvertising is approvedsubject forto astrict specificand country,varying itregulations cannotacross different countries. What is allowed in one region may be executedcompletely prohibited in otheranother. countries

    Regulatory withoutlandscapes separateshift approval.
  • frequently,
  • Theand landingeven pagesmall mustviolations includecan responsiblelead gamblingto informationlegal (e.g., details about gambling addictionpenalties or underagereputational gambling).
  • damage.
  • BeforeThat’s proceedingwhy withit’s critical to assess the legal environment of each market before launching any gambling-related advertising,advertising. itThe map provided serves as
    a high-level overview, but final decisions must always be approvedguided by theup-to-date legal team.
Definitions:

Offline Gambling – Promotion of physical, real-money gambling activities or establishments is permitted as long as the target market allows gambling in physical locations.
Examples: Casinos like "Olympic Casinos" in Las Vegas, entertainment events at casinos, streaming of offline poker tournaments.consultation.

OnlineThe Gamblingmap uses Promotionthe offollowing onlinecolor real-moneycoding to reflect legal conditions for gambling orads:

websites

image.png

that

All containgambling orads must link to content related to online gambling (where money is wagered) is permitted if all the listed conditions are met.
Examples: Online casinos, virtual bingo games, slot machines.

Betting – Promotion of betting platforms where real money is wagered, such as betting on sports or other events, is permitted if all the listed conditions are met.
Examples: Betting on sports teams to win a match.

Before proceeding with any gambling-related advertising, please contact the legal department to ensure that local laws have not changed. If you are unsure about the legal requirements, contact our Legal Team at legalhelp@eskimi.com for guidance.

andapproval
Europe
CountryStatus
EstoniaOnline gambling - allowed with limitations (Operators must display a message on the landing page)
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowedpage with limitations
FranceOnline gambling - allowed with limitations,
Offline gambling - allowed
Betting - allowed with limitations
GermanyOnline gambling - allowed with limitations amd very specific gambling,
Offline gambling - allowed
Betting - allowed with limitations
LatviaOnline gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
LithuaniaOnline gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
PolandOnline gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed but heavily regulated
PortugalOnline gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
RomaniaOnline gambling - allowed but heavily regulated; must contain addiction warnings
Advertising by gambling organizers is permitted exclusively on a national level
Offline gambling - allowed
Betting - allowed
SpainOnline gambling - allowed with limitations,
Offline gambling - allowed
Betting - allowed
TurkeyOffline gambling is not allowed Regulation on Commercial Advertisements and Unfair Commercial Applications prescribes that advertising for illegal betting and gambling is prohibited. There are only few exeptions Online gambling ( Lotteries, Sports betting)
Betting - allowed only by state-licensed entities are permitted.
UkraineOnline gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
United KingdomOnline gambling - Allowed with strict regulation marketing communications for gambling must not include a child or a young person. No one who is, or seems to be, under 25 years old may be featured gambling or playing a significant role.
Offline gambling - allowed
Betting - allowed
Asia–Pacific
CountryStatus
BangladeshTotal ban on online gambling, offline gambling, betting ads
ChinaOnline gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
Hong KongOnline gambling - allowed with limitations (only state-run operators can advertise, foreign operators banned)
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
IndiaOnline non-casino games and Online casino games varies by state; online gambling ads are banned in some states, allowed with regulation in others
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed strict regulations, state-by-state regulations
IndonesiaOnline gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
JapanOnline gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed
MalaysiaOnline gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
MyanmarTotal ban on online gambling, offline gambling, betting ads
PhilippinesOnline gambling - allowed with limitations (allowed for licensed operators under strict regulation; must promote responsible gambling)
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed certain state run entities are permitted
SingaporeOnline gambling - strictly regulated
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
ThailandOnline gambling - allowed with limitations
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
GeorgiaOnline gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
IsraelOnline gambling - allowed with limitations heavily restricted,
Offline gambling - allowed
Betting - banned
UAEOnline gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
AzerbaijanOnline gambling - banned
Offline gambling - allowed with limitations
Betting - allowed with limitations
KazakhstanOnline gambling - banned
Offline gambling - banned
Betting - allowed with limitations heavily restricted,
UzbekistanOnline gambling - banned
Offline gambling - allowed with limitations heavily restricted
Betting - allowed with limitations
ArmeniaOnline gambling - allowed with limitations
Offline gambling - allowed with limitations
Betting - allowed with limitations
North America
CountryStatus
USAOnline gambling - allowed with limitations
(Varies by state; allowed in states where online gambling is legal (e.g., New Jersey, Michigan))
Offline gambling - allowed
Betting - allowed strict regulations, state-by-state regulations
CanadaOnline gambling - allowed with limitations,
(Regulated by province; allowed in provinces with legal online gambling (e.g., Ontario, Quebec); content restrictions to protect minors and ensure responsible gambling)
Offline gambling - allowed
Betting - allowed with restrictions
MexicoOnline gambling allowed with limitations
(Regulated; only licensed operators can advertise; ads must promote responsible gambling info, including addiction support and cannotage targetrestrictions.

Legal minors)
Offline gambling - like in example Olympic casinosapproval is Notrequired allowed
Bettingbefore -launching allowedany withcampaign, restrictions
Africa
CountryStatus
Côte d'IvoireOnline gambling - minimal regulation; ads are largely unregulated
Offline gambling - not allowed
Betting - allowed with limitations
NigeriaOnline Gambling - allowed with limitations,
Offline gambling - allowedapplies only by authorized byto the Nigerianspecific Gamblingcountry Authoritreviewed.
Betting

-

Link Allowedto with exeption

KenyaOnline Gambling - allowed with limitations,
Offline gambling - allowed
Betting - allowed but regulated
GhanaOnline Gambling - allowed with limitations
Offline gambling - allowed
Betting - allowed licensed by the Gaming Commission of Ghana
CameroonOnline gambling - minimal regulation;ads are largely unregulated
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed but regulated
South AfricaOnline Gambling - allowed with limitations
Offline gambling - allowed
Betting - allowed but regulated
MoroccoOnline gambling - promoted by state-run entities is permitted
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
article