Gambling and Betting guidelines

Main PrinciplesGuidance for gambling advertising

Gambling Ads:

• If a campaignadvertising is approvedsubject forto astrict specificand country,varying itregulations cannotacross different countries. What is allowed in one region may be executedcompletely prohibited in otheranother. countries
  
  Regulatory withoutlandscapes separateshift approval.
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• Theand landingeven pagesmall mustviolations includecan responsiblelead gamblingto informationlegal (e.g., details about gambling addictionpenalties or underagereputational gambling).
damage.
• BeforeThat’s proceedingwhy withit’s critical to assess the legal environment of each market before launching any gambling-related advertising,advertising. itThe map provided serves as
  a high-level overview, but final decisions must always be approvedguided by theup-to-date legal team.

Definitions:

Offline Gambling – Promotion of physical, real-money gambling activities or establishments is permitted as long as the target market allows gambling in physical locations.
Examples: Casinos like "Olympic Casinos" in Las Vegas, entertainment events at casinos, streaming of offline poker tournaments.consultation.

OnlineThe Gamblingmap –uses Promotionthe offollowing onlinecolor real-moneycoding to reflect legal conditions for gambling orads:

websites

that

All containgambling orads must link to content related to online gambling (where money is wagered) is permitted if all the listed conditions are met.
Examples: Online casinos, virtual bingo games, slot machines.

Betting – Promotion of betting platforms where real money is wagered, such as betting on sports or other events, is permitted if all the listed conditions are met.
Examples: Betting on sports teams to win a match.

Before proceeding with any gambling-related advertising, please contact the legal department to ensure that local laws have not changed. If you are unsure about the legal requirements, contact our Legal Team at legalhelp@eskimi.com for guidance.

andapproval

Europe
Country		Status
Estonia		Online gambling - allowed with limitations (Operators must display a message on the landing page) Offline gambling - like in example Olympic casinos is Not allowed Betting - allowedpage with limitations
France		Online gambling - allowed with limitations, Offline gambling - allowed Betting - allowed with limitations
Germany		Online gambling - allowed with limitations amd very specific gambling, Offline gambling - allowed Betting - allowed with limitations
Latvia		Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations
Lithuania		Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations
Poland		Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed but heavily regulated
Portugal		Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations
Romania		Online gambling - allowed but heavily regulated; must contain addiction warnings Advertising by gambling organizers is permitted exclusively on a national level Offline gambling - allowed Betting - allowed
Spain		Online gambling - allowed with limitations, Offline gambling - allowed Betting - allowed
Turkey		Offline gambling is not allowed Regulation on Commercial Advertisements and Unfair Commercial Applications prescribes that advertising for illegal betting and gambling is prohibited. There are only few exeptions Online gambling ( Lotteries, Sports betting) Betting - allowed only by state-licensed entities are permitted.
Ukraine		Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations
United Kingdom		Online gambling - Allowed with strict regulation marketing communications for gambling must not include a child or a young person. No one who is, or seems to be, under 25 years old may be featured gambling or playing a significant role. Offline gambling - allowed Betting - allowed
Asia–Pacific
Country		Status
Bangladesh		Total ban on online gambling, offline gambling, betting ads
China		Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned
Hong Kong		Online gambling - allowed with limitations (only state-run operators can advertise, foreign operators banned) Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations
India		Online non-casino games and Online casino games varies by state; online gambling ads are banned in some states, allowed with regulation in others Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed strict regulations, state-by-state regulations
Indonesia		Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned
Japan		Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed
Malaysia		Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned
Myanmar		Total ban on online gambling, offline gambling, betting ads
Philippines		Online gambling - allowed with limitations (allowed for licensed operators under strict regulation; must promote responsible gambling) Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed certain state run entities are permitted
Singapore		Online gambling - strictly regulated Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations
Thailand		Online gambling - allowed with limitations Offline gambling - like in example Olympic casinos is Not allowed Betting - banned
Georgia		Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations
Israel		Online gambling - allowed with limitations heavily restricted, Offline gambling - allowed Betting - banned
UAE		Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned
Azerbaijan		Online gambling - banned Offline gambling - allowed with limitations Betting - allowed with limitations
Kazakhstan		Online gambling - banned Offline gambling - banned Betting - allowed with limitations heavily restricted,
Uzbekistan		Online gambling - banned Offline gambling - allowed with limitations heavily restricted Betting - allowed with limitations
Armenia		Online gambling - allowed with limitations Offline gambling - allowed with limitations Betting - allowed with limitations
North America
Country		Status
USA		Online gambling - allowed with limitations (Varies by state; allowed in states where online gambling is legal (e.g., New Jersey, Michigan)) Offline gambling - allowed Betting - allowed strict regulations, state-by-state regulations
Canada		Online gambling - allowed with limitations, (Regulated by province; allowed in provinces with legal online gambling (e.g., Ontario, Quebec); content restrictions to protect minors and ensure responsible gambling) Offline gambling - allowed Betting - allowed with restrictions
Mexico		Online gambling allowed with limitations (Regulated; only licensed operators can advertise; ads must promote responsible gambling info, including addiction support and cannotage targetrestrictions. Legal minors) Offline gambling - like in example Olympic casinosapproval is Notrequired allowed Bettingbefore -launching allowedany withcampaign, restrictions
Africa
Country		Status
Côte d'Ivoire		Online gambling - minimal regulation; ads are largely unregulated Offline gambling - not allowed Betting - allowed with limitations
Nigeria		Online Gambling - allowed with limitations, Offline gambling - allowedapplies only by authorized byto the Nigerianspecific Gamblingcountry Authoritreviewed. Betting - Link Allowedto with exeption
Kenya		Online Gambling - allowed with limitations, Offline gambling - allowed Betting - allowed but regulated
Ghana		Online Gambling - allowed with limitations Offline gambling - allowed Betting - allowed licensed by the Gaming Commission of Ghana
Cameroon		Online gambling - minimal regulation;ads are largely unregulated Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed but regulated
South Africa		Online Gambling - allowed with limitations Offline gambling - allowed Betting - allowed but regulated
Morocco		Online gambling - promoted by state-run entities is permitted Offline gambling - like in example Olympic casinos is Not allowed Betting - banned

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