Visits

Click to engaged sessionvisit tracking is a helpful tool for optimising the sessions,visits, sessionclick to visit rate (SR)CVR) or cost per sessionvisits (CPS)CPVst). 

ENGAGEDVisit SESSIONmetric definitionmeasures -the engagednumber sessionof isusers who successfully arrive at an advertiser's website or landing page after interacting with an ad through a group of user interactions on the website that take place within a given time frame.click.

Engaged sessionVisit is counted if:counted:

• 2After oruser morelands to campaign landing page viewsand wereEskimi madeDSP pixel fires
• TheEskimi userDSP spendspixel 10sfires orin morefirst onvisit the sitesecond

It's important to note that the engaged session differs from session. 

PROCESS:

1. SETUP

Setup Eskimi DSP Tracking pixel on the landing page. 

1. Obtain the Tracking pixel code from Tracking pixels section.

2. Place the Tracking pixel code on the landing page.

More information about tracking pixel implementation guide

2. COLLECT

Collect click to engaged sessionvisit data after launching the campaign and receiving clicks. 

Collect the data to Eskimi DSP campaign reporting system: Engaged VisitsSessions,, CVRSR (engagedclick sessionto visit rate), CPSCPVst (cost per engaged session)visit).

3. OPTIMISE

Optimise automatically or manually. 

• Optimise automatically by setting up rules for SRCVR (engagedclick sessionto visit rate) or/and CPSCPVst (cost per engaged session)visit). 
• Optimise manually on Targeting optimisation tool by Ad exchange, Creative, OS, Browser, Operator, App/Site.