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SSP Campaign Setup and Traffic Orders

SSP Campaign Setup


Eskimi SSP campaign setup is done in a bit different way comparing with the standard Eskimi DSP campaign setup. These are steps you need to follow when setuping it:

  1. Start with usual campaign setup and creatives upload.

  2. Check SSP Publishers’ prices in online doc https://bit.ly/384waVQ (you should be given access

    by SSP Team to access this file). ATT: your bid in campaign after margin cannot be smaller than it is

    mentioned in the document.

  3. SSP campaigns has no targeting – please do not select any targeting options except your

    campaign is running too quickly or client do not let us remove targetings. Also, there shouldn't be impression capping or auto-optimization added to campaign.

  4. Find the site IDs in the https://stats.eskimi.com/admin/adops/AppsSitesLookup/. Pick IDs

    accordingly to the exchange you need and add to the package.

  5. Mark “allow multiple bids” – this parameter is a must for all SSP campaigns. Except the cases

    when it is specifically asked from the client not to show ads in this way.

  6. Pick one of exchanges:

    6.1. Eskimi – for the standard banners.
    6.2. Floating ad exchange – for the floating and other non-standard banners.
    6.3. GroupM or GroupM floating for the campaigns running for WPP Kenya.

  1. Check the CPM for all Publishers you added for this campaign.

  2. Add and check the margin to have the buying CPM not lower than Publisher’s CPM.

How to order traffic

A. When launching a very first SSP campaign in the new market, ask SSP Team do we have local Publishers available.

B. Write in the slack channel #ssp_adops these details:

  1. Country.

  2. Banner type.

  3. Publishers you need (if you have a list from the client or would like to target by yourself).

  4. Duration (from-to) and buying time (local time zone, hours from-to).

  5. Number of the daily impressions you’ll need.

C. SSP Team member will confirm traffic is available or will be ordered and will advise you regarding the traffic volumes per Publisher and performance.

  1. Inform SSP Team about the traffic you’ll need as much in advance as you can – to have time for the traffic ordering, implementation and optimization if these actions are needed. Weekends and national holidays will be the challenge for the traffic opening from the SSP partners.

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// BotSonic