SpotX

SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange. 

SpotX consists of 35% of Desktop, 65% of Mobile inventory. While when it comes to sites and apps the split is 90% vs. 10% where sites are taking the lead.

SpotX is a great way to do programmatic advertising through video as the exchange has great outcome driven opportunities. Based on their internal data SpotX can deliver over 80% video completion rate while cost per completion may seek 0.03$. 

SpotX supports in-stream and out-stream video formats. Additionally, SpotX inventory consists of VPAID and VAST traffic which give the opportunity for advertisers to serve ads on both video players.