SpotX
SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange.
SpotX consists of 35% of Desktop, 65% of Mobile inventory. While when it comes to sites and apps the split is 90% vs. 10% where sites are taking the lead.
SpotX is a great way to do programmatic advertising through video as the exchange has great outcome driven opportunities. Based on their internal data SpotX can deliver over 80% video completion rate while cost per completion may seek 0.03$.
SpotX supports in-stream and out-stream video formats. Additionally, SpotX inventory consists of VPAID and VAST traffic which give the opportunity for advertisers to serve ads on both video players.
SpotX additionally has CTV traffic which may enable advertisers to reach users who are watching content on connected TV.
Publisher List
SpotX is connected with premium publishers. Here is there top list of publishers. While full list can be found here: https://docs.google.com/spreadsheets/d/1TXg-ksAuxa_U_Ue_3YfOYAegh2X4PhxkLW4YOK9EkHc/edit?usp=sharing
| Publisher |
| USeeTV OTT |
| 47Samurai |
| 4W MarketPlace |
| 9GAG |
| ABS-CBN |
| Adbility Media |
| AdinPlay |
| Adversport (Footmercato) |
| Adyoulike |
| Al Jazeera |
| Amagi |
| American Media Inc |
| AmericaTV |
| Arkadium |
| Astro Media Solutions |
| Au Feminin |
| Bandsintown Amplified, LLC |
| Bloomberg |
| Brainly |
| BX [M]Media (Mannenmedia) |
| BX IPB |
| BX IPM Group |
| BX Talpa Network |
| BX TMG - Mediahuis NL |
| CafeMedia/AdThrive |
| Cafrino |
| CaptivePlay |
| CBS |
| Chegg |
| Ciaopeople |
| CNN |
| Complex |
| Crazy Games |
| Curiosity Media, Inc. |
| Dailymotion |
| DAZN EMEA |
| Dexerto |
| Digital Media Rights |
| Digitalbox Ltd NEW |
| DIGITEKA UK |
| Discovery |
| DistroScale |
| Dugout Limited APAC |
| E.W. Scripps |
| ELECTRONIC ARTS |
| Ellation, Inc |
| Engine Media |
| ESI Media |
| Eurosport |
| Exent Technologies Ltd. |
Advertising Policies
SpotX is strict when it comes to advertising policies. It is not possible to advertise any sensitive advertising - alcohol, gambling, weed, tobacco and etc.
Working Model
Currently, SpotX, only provides private auction buying. So for additional video advertising opportunities adops should contact SpotX representatives and request to setup a private deal.
Value Proposition
Video outcomes. Based on their internal data SpotX can deliver great video outcomes - high completion rate, high viewability.
KPIs. SpotX can setup a PMP based on different KPIs - high CTR, different CPM and etc. SpotX is a partner with GroupM so they could help to reach GroupM video KPIs on IAS.
CTV. SpotX will help advertisers to open more CTV opportunities.