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SpotX

SpotX is a global video ad serving platformIt provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange. 

SpotX consists of 35% of Desktop, 65% of Mobile inventory. While when it comes to sites and apps the split is 90% vs. 10% where sites are taking the lead.

SpotX is a great way to do programmatic advertising through video as the exchange has great outcome driven opportunities. Based on their internal data SpotX can deliver over 80% video completion rate while cost per completion may seek 0.03$. 

SpotX supports in-stream and out-stream video formats. Additionally, SpotX inventory consists of VPAID and VAST traffic which give the opportunity for advertisers to serve ads on both video players. 

SpotX additionally has CTV traffic which may enable advertisers to reach users who are watching content on connected TV.

Publisher List

SpotX is connected with premium publishers. Here is there top list of publishers. While full list can be found here: https://docs.google.com/spreadsheets/d/1TXg-ksAuxa_U_Ue_3YfOYAegh2X4PhxkLW4YOK9EkHc/edit?usp=sharing

Publisher
USeeTV OTT
47Samurai
4W MarketPlace
9GAG
ABS-CBN
Adbility Media
AdinPlay
Adversport (Footmercato)
Adyoulike
Al Jazeera
Amagi
American Media Inc
AmericaTV
Arkadium
Astro Media Solutions
Au Feminin
Bandsintown Amplified, LLC
Bloomberg
Brainly
BX [M]Media (Mannenmedia)
BX IPB
BX IPM Group
BX Talpa Network
BX TMG - Mediahuis NL
CafeMedia/AdThrive
Cafrino
CaptivePlay
CBS
Chegg
Ciaopeople
CNN
Complex
Crazy Games
Curiosity Media, Inc.
Dailymotion
DAZN EMEA
Dexerto
Digital Media Rights
Digitalbox Ltd NEW
DIGITEKA UK
Discovery
DistroScale
Dugout Limited APAC
E.W. Scripps
ELECTRONIC ARTS
Ellation, Inc
Engine Media
ESI Media
Eurosport
Exent Technologies Ltd.

Inventory Split By Country

Country Desktop Mobile CTV Avails Site % App %
India 462 699 987 7 162 372 434 834 045 032 5 % 95 %
Indonesia 1 557 375 362 9 822 612 646 356 720 035 53 % 47 %
Turkey 233 055 422 871 145 775 205 613 364 18 % 82 %
Ecuador 114 664 611 262 309 620 42 850 519 29 % 71 %
South Africa 68 722 393 197 426 369 6 278 071 24 % 76 %
Saudi Arabia 118 597 208 468 936 508 6 013 422 34 % 66 %
Ukraine 66 425 950 99 635 757 3 319 461 33 % 67 %
Kenya 8 767 077 26 755 033 1 452 475 26 % 74 %
Croatia (Hrvatska) 28 061 170 34 320 357 1 045 751 39 % 61 %
Nigeria 12 286 416 85 556 879 753 667 16 % 84 %
Kazakhstan 23 416 252 15 723 228 747 346 46 % 54 %
Lithuania 33 705 048 22 970 931 744 108 51 % 49 %
Bangladesh 14 659 266 84 711 874 566 841 19 % 81 %
Azerbaijan 9 999 672 18 884 284 536 661 57 % 43 %
Belarus 22 761 395 24 152 399 459 794 43 % 57 %
Ghana 4 049 276 18 405 740 447 112 24 % 76 %
Armenia 4 287 414 9 431 578 291 812 24 % 76 %
Georgia 11 266 275 13 159 006 213 331 35 % 65 %
Ethiopia 1 525 231 1 909 275 171 343 26 % 74 %
Senegal 2 194 377 11 838 338 156 833 44 % 56 %
Uzbekistan 3 785 191 11 038 069 152 290 24 % 76 %
Zimbabwe 3 919 567 5 571 808 103 910 39 % 61 %
Uganda 2 322 690 4 572 137 88 438 28 % 72 %
Sri Lanka 11 424 749 16 472 948 85 587 34 % 66 %
Cameroon 3 087 422 18 102 280 81 416 49 % 51 %
Mozambique 918 596 4 793 664 68 528 35 % 65 %
Cote D'Ivoire (Ivory Coast) 2 344 484 12 201 793 63 658 36 % 64 %
Kyrgyzstan 2 627 038 3 583 259 41 864 36 % 64 %
Democratic Republic of the Congo 838 791 5 244 122 10 432 52 % 48 %

Also, if you need information by publisher per market here is the document: https://docs.google.com/spreadsheets/d/1-gHc_D6ZQ-8ZZpCNK1-dR1mQtjDa_TCBJAkvaNV8VSQ/edit?usp=sharing

Viewability (High VV) - A measure of how many ads are “in-view” over a certain amount of time when they play, measured about by the amount of pixels of the player are being displayed. 70% Viewability for 2 seconds is the standard.

Completed View Rate % - The percentage of impressions in which the ad is viewed in its entirety. Also known as Completion Rate, CVR, and VCR.

Over-the-top (OTT) refers to broadcast-quality video content provided via a high-speed Internet connection rather than through a cable or satellite provider. This content can be accessed through any internet-enabled devices, such as a laptop, tablet, phone, or connected television.

Connected television (CTV) is a term used to describe the devices that allow a user to stream IP-based content through their TV. This includes Smart TVs, Set-Top Box devices, and Gaming consoles

OLV stands for online video so Desktop & Mobile inventory that can be either instream, outstream or interstitial

CPM - the cost that one will pay when an ad is shown per one thousand impressions

CPCV - Cost per completed View

Advertising Policies

SpotX is strict when it comes to advertising policies. It is not possible to advertise any sensitive advertising - alcohol, gambling, weed, tobacco and etc. 

Working Model

Currently, SpotX, only provides private auction buying. So for additional video advertising opportunities adops should contact SpotX representatives and request to setup a private deal. 

Value Proposition

Video outcomes. Based on their internal data SpotX can deliver great video outcomes - high completion rate, high viewability. 

KPIs. SpotX can setup a PMP based on different KPIs - high CTR, different CPM and etc. SpotX is a partner with GroupM so they could help to reach GroupM video KPIs on IAS. 

CTV. SpotX will help advertisers to open more CTV opportunities. 

// BotSonic