Device Type Distribution by Supported Suppliers
|
Exchange Name |
Mobile |
Desktop |
Tablet |
Connected TV |
|
Ad Colony (BS) |
91.50% |
- |
8.50% |
- |
|
AdForm (BS) |
58.10% |
37.90% |
3.80% |
0.20% |
|
Admatic (BS) |
64% |
34.90% |
1.10% |
- |
|
AdMedia (BS) |
93.50% |
2.10% |
4.40% |
- |
|
Admixer (BS) |
70.40% |
15.20% |
13.90% |
0.50% |
|
Admix |
93% |
- |
7% |
- |
|
Adthink (BS) |
- |
100% |
|
- |
|
Adyoulike (BS) |
52.80% |
44.10% |
3.20% |
- |
|
AlgoriX |
85.40% |
- |
14.60% |
- |
|
Automattic & Tumblr (WordPress) (BS) |
37.90% |
60.60% |
1.50% |
- |
|
Beachfront (BS) |
37.90% |
45.70% |
2.40% |
14% |
|
Chocolate (BS) |
66.80% |
31.60% |
1.60% |
- |
|
ConnectAd (BS) |
70% |
27.30% |
2.40% |
- |
|
Doubleclick |
75% |
19.10% |
5.80% |
0.20% |
|
Fyber Marketplace |
82.60% |
- |
17.40% |
- |
|
Gamma |
46.40% |
53.60% |
- |
- |
|
Geniee |
83.90% |
12.70% |
3.20% |
0.20% |
|
GumGum (BS) |
46.30% |
49% |
4.60% |
0.10% |
|
Improve Digital (BS) |
81.80% |
9.8%% |
5%% |
3,4% |
|
InMobi Exchange (BS) |
82% |
- |
17.90% |
0.10% |
|
LoopMe (BS) |
83.90% |
13.80% |
2.30% |
- |
|
MGID (BS) |
83.90% |
15.20% |
0.90% |
- |
|
myTarget (BS) |
6.90% |
- |
93.10% |
- |
|
OpenX |
54.40% |
39.90% |
5.70% |
- |
|
Outbrain (BS) |
48.70% |
46.80% |
4.50% |
- |
|
POKKT (BS) |
97.70% |
- |
2.30% |
- |
|
Pubmatic (BS) |
65.30% |
25.80% |
7.80% |
1.10% |
|
PubNative (BS) |
83% |
16.80% |
0.20% |
- |
|
Pulsepoint (BS) |
42.80% |
53.60% |
3.60% |
- |
|
Reforge (BS) |
91.10% |
8.70% |
0.20% |
- |
|
Reklamstore (BS) |
37% |
60% |
3% |
- |
|
Rubicon |
53.40% |
41% |
5.60% |
- |
|
SelectMedia (BS) |
- |
100% |
- |
- |
|
Smaato (BS) |
81.60% |
1.80% |
16.50% |
0.10% |
|
SmartAdServer (BS) |
64.70% |
29.40% |
5.90% |
- |
|
SpotX (BS) |
37.20% |
46.60% |
5% |
11.20% |
|
Taboola (BS) |
61.20% |
34.70% |
3.80% |
0.30% |
|
Teads (BS) |
72.40% |
23.40% |
4.20% |
- |
|
Third Presence (BS) |
95.60% |
- |
2.30% |
2.20% |
|
TripleLift (BS) |
57.10% |
37.10% |
5.60% |
- |
|
Unity (BS) |
88.90% |
4.70% |
6.40% |
- |
|
UnrulyX (BS) |
56.10% |
37.30% |
4.90% |
1.70% |
|
Xandr (AppNexus) (BS) |
61.40% |
29.30% |
6.80% |
2.50% |
|
Yieldmo (BS) |
66.50% |
27% |
6.50% |
- |