Language targeting

Introduction

Eskimi DSP's language targeting feature enables precise audience reach based on preferred languages. Advertisers can tailor their ads to specific linguistic groups, enhancing relevancy and engagement. With language targeting on Eskimi DSP, campaigns can be optimised for better results and improved ad performance. This article explores the technical implications how language targeting works and why advertisers should use it.

How language targeting works?

Language targeting is based on the publisher's (site & app) content. When the campaign targets a specific language or language groups Eskimi DSP will search for ad opportunities that include app.content.language or site.content.language signal with a concrete language selected in the campaign.

The content in this case is determined by the publisher. Eskimi doesn't do additional monitoring to validate that the language of the content is actually true. If the above mentioned signals are not found the ad opportunity will fall under the unknown language targeting.