Location targeting

Introduction

Eskimi DSP offers advertisers a range of powerful tools to effectively reach their target audience. One such crucial capability is location targeting. This article serves as a comprehensive guide, outlining how location targeting functions within the Eskimi DSP platform.

Location Targeting - Country

Country targeting is a fundamental aspect of location targeting, and it can be accessed through the campaign setup page under the "Location & Audiences" section. The country targeting feature operates based on the country signal present in the bid request. For instance, the bid request may include a field such as "country":"nga" to indicate the country.

In cases where the bid request does not contain a specific country signal, the system derives the country information from the IP address associated with the request.

To target a specific country, advertisers need to select the desired country from the search box within the Country targeting section. If multiple countries are selected, the system will automatically create separate campaigns for each selected country, allowing for more precise targeting and customization.

Location Targeting - City