Location targeting

Introduction

Eskimi DSP offers advertisers a range of powerful tools to effectively reach their target audience. One such crucial capability is location targeting. This article serves as a comprehensive guide, outlining how location targeting functions within the Eskimi DSP platform.

Location Targeting - Country

Workflows: Country targeting is a fundamental aspect of location targeting, and it can be accessed through the "Campaign Setup" page under the "Location & Audiences" section. To target a specific country, advertisers need to select the desired country from the search box within the Country targeting section. If multiple countries are selected, the system will automatically create separate campaigns for each selected country, allowing for more precise targeting and customization.

Targeting logic: The country targeting feature operates based on the country signal present in the bid request. For instance, the bid request may include a field such as "country":"nga" to indicate the country. In cases where the bid request does not contain a specific country signal, the system derives the country information from the IP address associated with the request.

Location Targeting - City

Workflows: City targeting within Eskimi DSP enables advertisers to reach users at a granular level by selecting specific cities. Unlike country targeting, city targeting allows advertisers to choose multiple cities without any set limit. When multiple cities are selected, users will be targeted across all of the chosen cities simultaneously.

City targeting can be accessed within the "Campaign setup" menu, specifically under the "Location & Audiences" section. To target specific cities, simply select the desired cities from the drop-down menu provided.

Targeting logic: Initially, city targeting is based on the IP address provided in the bid request. Eskimi utilizes a reliable third-party platform, maxmind.com, to derive cities from IP addresses. Maxmind.com has demonstrated high accuracy compared to other similar tools. Deriving cities from IP addresses is considered to be accurate based on industry standards.

In cases where the IP address does not yield a specific city, the system employs alternative parameters such as city alias or GPS location. However, it's important to note that these alternative signals are not given priority by default. This is because a smaller portion of bids will include GPS data, and city alias information may exhibit inaccuracies when compared to the IP address and the actual user location. Thus, IP-based city derivation remains the primary method for city targeting within Eskimi DSP.

Troubleshooting: It is important to note that the cities available in the drop-down menu are dependent on bid requests received with the relevant city information. If you do not see a particular city that you wish to target in the drop-down menu, please reach out to tech@eskimi.com. The technical team will assist you in enabling the city of your choice for targeting purposes, ensuring that you can effectively reach your desired audience.

Location Targeting - State/County

Workflows: State/County targeting will be found in the "Campaign Setup" page under "Location & Audeinces" section. The targeting will provide you a drop down menu with states/counties to choose from. Keep in mind that you first need to choose the specific country to get the list of states.

Targeting logic: States/county is mapped to a specific city based on maxmind.com.

City & state targeting: When city and state targeting is selected the system will search for users from the concrete city or cities AND concrete states/counties. Which means that if the city is not from the state selected the system will not find any users.

Troubleshooting: It is important to note that the states & counties available in the drop-down menu are dependent on the mapping which was done between states and cities. If you do not see a particular state that you wish to target in the drop-down menu, please reach out to tech@eskimi.com. The technical team will assist you in enabling the state of your choice for targeting purposes, ensuring that you can effectively reach your desired audience.