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SIM amount targeting

What is SIM amount targeting?

SIM amount targetingtargeting, which can be found under Advanced telecom targetingtargeting, allows brands to target users thatwho were browsing online with 1, 2, 33, or 4 SIM cards for the last 30 days. 

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What is the logic? 

This targeting is based on Eskimi DMP (Data managementManagement platform)Platform). As thisThis is the place where online data is crunched and agregated.aggregated. The system checks if the user was only connected to a certain amountnumber of operators. If the user was seen using only 1 telecomtelecom, then the user will be considered as 1 SIM user. 

What are the use cases? 

New customer acquisition - telecoms can target their competitioncompetition's customers. 

Personalized offering - telecoms will be able to run different communication lines for their loyal and multi-SIM customers. 

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