Technical Information

Basic Information

Telco taxonomy is based on Eskimi DMP (Data Managemt Platform). Eskimi DMP takes information which is received from bid request when doing digital advertising. Core information consists of users who are browsing online. 

If the country isn't in the Telco Taxonomy it might be that DMP isn't enabled for this country. DMP can enabled by Gabriele. Keep in mind that DMP stats will be generated only next month. So you will get your taxonomy only then. 

DMP statistics is calculated once in a month and generated for the past month. DMP stats calculation is needed to recalculate users, to check if new users appeared or some users are not valid anymore. 

Users are excluded after 30 days from the last seen time. 

Telco taxonomy is based on device IDs that are received from bid request. Device IDs are more stable user identifiers than cookies and they can be used on various third party platforms (Facebook, DV360, Adform and etc.). 

Segment Explanation

Telco taxonomy is publically available here: https://docs.google.com/spreadsheets/d/1px7TD56o9f_SxU2RDV8150aRQC9NCevKpvdigINSI6I/edit?usp=sharing

You can export the google sheet and change the sheets based on your needs. Do not do changes to the online document. 

Valid Device ID - means that user was seen within 30 day period. 

Unique Device ID - indicates one device ID, but it doesn't represent unique person. As a person can have more devices. 

Total Number - sheet indicates valid and unique device IDs in the country. 

All Mobile Operator Uses - sheet indicates valid and unique device IDs that were seen connected to a Mobile Network Operator (MNO).

All ISP Uses - sheet indicates valid and unique device IDs that were seen connected to an Internet Service Providers (ISP).