Eskimi Macros
| Macro | Description | Example |
| eucid | End user click ID | eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI |
| dmp_id | DMP user ID | 613f8f74-75dd-4abc-a2ea-808c6234c58c |
| device_id | Device/user identifier from exchange (i.e. gaid, ifa, idfa, aid) | 613f8f74-75dd-4abc-a2ea-808c6234c58c |
| device_ip | Device IP address | 123.45.67.0 |
| device_operator | Device mobile operator/ISP title | NG Airtel |
| device_ua | Device User-Agent |
Mozilla/5.0 (Linux; Android 8.0.0; SM-G960F Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/64.0.3282.137 Mobile Safari/537.36
|
| device_brand | Device brand | Samsung |
| device_model | Device model | Galaxy S9 |
| device_os | Device operating system | Android |
| device_browser | Device browser | Chrome |
| exchange_id | SSP exchange ID | 14 |
| exchange_title | SSP exchange title | OpenX |
| site_id | App/Site ID | 123456 |
| site_title | App/Site title | bbc.com |
| site_type | App/Site type | site |
| app_bundle | App bundle | bbc.mobile.news.ww |
| site_domain | Site domain | bbc.com |
| campaign_id | Campaign ID | 12345 |
| campaign_title | Campaign title | Test campaign |
| campaign_type | Campaign type | banner |
| creative_set_id | Creative set ID | 123456 |
| creative_set_title | Creative set title | Test creative set |
| creative_id | Creative ID | 1234567 |
| creative_title | Creative title | Test creative |
| creative_type | Creative type | banner |
| creative_size | Creative size | 300x250 |
| timestamp | Current UNIX timestamp | 1540000000 |
| cachebuster | Current UNIX timestamp | 1540000000 |
| date | Current date | 2014-11-04 |
| time | Current time | 12:34:56 |
| gps_latitude | GPS coordinate latitude | 12.345 |
| gps_longitude | GPS coordinate longitude | 23.456 |
| click_url | The unescaped click URL for the ad | |
| click_url_enc | The escaped click URL for the ad | |
| click_url_async | S2S click url tracking pixel | |
| event_url | Custom metrics collection URL prefix | https://xxx.yyy.zzz/?dynamic-event&type= |
| bid_id | Bid response ID | {timeInMillis}.{exchangeId}.{bidRequestId} |