Search Results

What is Appsflyer Audience? AppsFlyer Audiences give brands ability to segment current or past users of their app that meet a specific criteria that they define. However, this segmentation won't generate any business results if it won't be activated. This is ...

What is creative validation? Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crucial for a successful digital advertising campaign. Nobody wants to run broken, ...

What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabilities. This includes Smart TVs, Internet connected devices like Roku or gaming consoles. With the recent mass movement to watch TV over the internet, Eskimi is an...

What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic class and living standard measure targeting - is the segmentation of customer base into high, middle, low class users. The groups can also represent the purchasing p...

DMP Eskimi DMP Eskimi Data Management Platform is an in-house DMP which doesn't use any third party technologies. Eskimi DMP is used by only Eskimi DSP to foster personalized advertising for Eskimi advertisers. Eskimi works with industry leading partners, su...

What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back method, where the Eskimi append the IAS pixel tag directly on creatives prior to platform upload. To measure performance on IAS for video, VAST video creative must be ...

Introduction Wrapping a VAST (Video Ad Serving Template) URI into a 3rd party VPAID (Video Player Ad-Serving Interface Definition) tag offers several advantages in the digital advertising ecosystem. Firstly, by utilising a VPAID tag, advertisers gain access ...

What are 3rd party trackers?  In the Eskimi platform, “3rd Party Tags” are any externally-provided code designed to monitor, record, or track the performance of Eskimi campaigns. 3rd Party Tags are typically HTML tags (IMG pixels or Javascript tags) that are...

What is Eskimi SSP video? Eskimi SSP is a video advertising and monetization solution that bridges the gap between video supply and demand.  The video players allow publishers to monetize their supply through different video placements - in-read, floating, a...

Maximizing media spends and ensuring ads are displayed in a fraud-free, brand-safe environment is a priority for many advertisers. To achieve this, brands globally are turning to third-party measurement solutions like MOAT. In this article, we will explore how...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is VPAID (Video Player Ad-Serving Interface Definition). ...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is OMID (Open Measurement Interface Definition). This man...

Introduction Welcome to the SSP Publisher Onboarding Guide. This guide will provide you with comprehensive information and instructions to successfully onboard publishers onto the SSP platform. By following this guide, you can ensure a smoother onboarding pro...

Introduction Retargeting plays a pivotal role in the success of full-funnel advertising. Eskimi offers a range of audience collection solutions, such as pixels and events, directly within its DSP (Demand-Side Platform). Moreover, Eskimi empowers advertisers t...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Introduction Eskimi DSP's language targeting feature enables precise audience reach based on preferred languages. Advertisers can tailor their ads to specific linguistic groups, enhancing relevancy and engagement. With language targeting on Eskimi DSP, campai...

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their target audience. One such crucial capability is location targeting. This article serves as a comprehensive guide, outlining how location targeting functions within...

Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeking innovative ways to reach their target audience with precision and effectiveness. One such powerful tool in their arsenal is interest audience targeting. By leve...

Introduction Welcome to the world of hassle-free advertising! In this article, we explore an invaluable tool designed exclusively for our clients - a preview page that ensures your ads are flawlessly rendered. Say goodbye to guesswork and hello to efficiency ...