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Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Introduction Eskimi DSP's language targeting feature enables precise audience reach based on preferred languages. Advertisers can tailor their ads to specific linguistic groups, enhancing relevancy and engagement. With language targeting on Eskimi DSP, campai...

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their target audience. One such crucial capability is location targeting. This article serves as a comprehensive guide, outlining how location targeting functions within...

Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeking innovative ways to reach their target audience with precision and effectiveness. One such powerful tool in their arsenal is interest audience targeting. By leve...

What is a preview page? An ad preview page is a powerful tool that allows advertisers and ad operations teams to preview how their ads will appear before they go live. This invaluable resource offers a real-time glimpse of the ad's rendering on different devi...

The top of the funnel checks if an ad appeared on the screen, even if only a small part of it was visible for a brief moment. Viewability standards determine if an ad meets the minimum requirements to be considered viewable, but these standards can be arbitrar...