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What is GTM (Google Tag Manager)?GTM is a tag management solution which acts as an intermediary between a website and 3rd party tracking tools. You need to add the tracking codes to GTM and then configure the rules when they should fire. GTM Is a Toolbox :DWh...

Introduction:Traffic Junky is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB.Can:- Run simple banner ads, video ads (limitation: for video ads adchoice logo needs to be removed)- Report on results- Optimise campaigns...

Updated 2026-10-23: the collection now also covers video campaigns, budget pacing, optimisation, packages, brand safety sets and report totals; the device-models and update-creative requests are fixed. Full parameter lists: https://dsp-api.eskimi.com/docs/api/...

On some occasions, you will need to implement a conversion registration when the user clicks a button. This can be done in a few easy steps. Step 1 Initialize the base pixel. Paste your base pixel code between your websites success page <body> </body> tags....

At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google Ads through Device ID. However, we collect device ID from Apps and cookie ID from Sites so for retargeting maximum users the campaign needs to run on only Apps. ...

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some creatives can be uploaded by the Clients themselves for Self-Served accounts and some creative types needs Ad Ops help to upload / create. There are 3 types of cre...

Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad Sience) vereficator. Both reports are needed in case to be able to proceed with needed optimisation of campaign. Which is crucial for reaching good campaign KPIs a...

Checklist for Planning and Executing a Successful Eskimi Programmatic Campaign Target Audience. Define your target audience based on interests and demographic criteria. Campaign Goal. Identify the primary goal of your campaign, such as building awareness /...

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punchng.com to see the latest political insights and sports news. Thousands of advertisers want to show their ads to Stanley, and programmatic ad buying gives the poss...

As you know on Eskimi DSP you can set up Click to Action campaigns - landing pages. The campaign setup itself is no different from a regular campaign, however, the difference come when it is time to set up the landing page. Click to Action feature allows you t...

How to check for Audience Tracking and/or Conversion pixels on the page Before proceeding, it's crucial to understand the client's setup regarding Eskimi pixel implementation: Location of Main Audience Tracking Pixel: Determine whether the main Audience Tra...