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Macro and attribution window requirements for Adjust tracking

Mobile Measurement Platforms Adjust

Adjust support team recommended to include macros with both click and impression tracker for accurate data collection and minimizing data discrepancy between Adjust and Eskimi Dashboard. Here are our macros they suggested to add:GPS - {gps_latitude} {gps_long...

Eskimi Device ID for Multi-channel campaigns- Opportunities and Limitations

Targeting

At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google Ads through Device ID. However, we collect device ID from Apps and cookie ID from Sites so for retargeting maximum users the campaign needs to run on only Apps. ...