Rich Media & MOAT measurement (external)
Many advertisers want to maximize their media spends by ensuring that their ads were shown in fraud free, brand safe environment. To do so brand globally are turning to 3rd party measurement solutions like MOAT. Eskimi in this case must ensure a smooth campaign execution with any third party measurement.
In this article you will find out how MOAT measurement works with innovative ad solution - Rich Media.
What is Rich Media?
Rich Media is an HTML ad which is created by Eskimi creative team. These are in-house solutions that are not powered by 3rd party tools.
What is MOAT measurement?
MOAT measurement is a 3rd party tool (JavaSript tag) that allows brand to measure ad impressions based on different parameters - IVT, brand safety, viewability and more. It is used to verify the quality of the supply and make relevant adjustments based on the data.
How Rich Media ads work with MOAT measurement?
Eskimi Rich Media ads can run with MOAT impression trackers (JavaScript & Pixel). These 3rd party trackers are implemented by Eskimi ad operations team before the campaign launch.
To ensure a smooth Rich Media ad performance custom ad ad-finding logic has to be enabled by the MOAT account management for your specific MOAT account.
What is MOAT custom ad ad-finding logic?
MOAT has implemented a custom ad finding logic specifically for Eskimi Rich Media ads. The logic was created to ensure accurate ad measurement - impressions, viewability, IVT, brand safety and other metrics. With this logic in place Rich Media ads will be found with the highest accuracy.
What are the workflows?
If as a brand you are planning to include Rich Media ads to your media mix, reach out to our dedicated MOAT account manager and inform them that you will run Rich Media ads through Eskimi. MOAT account management will enable the ad ad-finding logic for your MOAT account. These changes areneed to be enabled only once. Also, they are implemented instantly and they have no impact to your tags.
If you need further clarification on the flows don't hesitate to reach out to your dedicated account manager, sales or adops from Eskimi.