Rich Media & MOAT measurement (external)

Many advertisers want to maximize theirMaximizing media spends byand ensuring that their ads wereare showndisplayed in frauda fraud-free, brand brand-safe environment.environment is a priority for many advertisers. To doachieve sothis, brandbrands globally are turning to 3rd third-party measurement solutions like MOAT. Eskimi in this case must ensure a smooth campaign execution with any third party measurement. 

In this articlearticle, youwe will find outexplore how MOAT measurement works with an innovative ad solution -called Rich Media.

What isDefining Rich Media?Media

Rich Media isrefers anto HTML ad which isads created by EskimiEskimi's in-house creative team. These ads are in-housedeveloped solutionsusing thatproprietary tools and are not poweredreliant byon 3rd third-party tools. software.

What isUnderstanding MOAT measurement? Measurement

MOAT measurement is a 3rd third-party tool (JavaSript tag) that allowsutilizes brandJavaScript tags to enable brands to measure ad impressions based on differentvarious parameters -such IVT,as invalid traffic (IVT), brand safety, viewabilityviewability, and more. It is used to verifyserves the qualitypurpose of theverifying supply quality and makemaking relevantnecessary adjustments based on the gathered data.

HowIntegration of Rich Media Ads with MOAT Measurement

Rich Media ads workcreated withby MOAT measurement?

Eskimi Rich Media ads can runbe effectively utilized in conjunction with MOAT impression trackerstrackers, (namely JavaScript &and Pixel).Pixel tags. These 3rd third-party trackers are implemented by EskimiEskimi's ad operations team beforeprior to the campaign launch. launch, ensuring seamless functionality.

Enabling Custom Ad-Finding Logic in MOAT

ToFor ensureoptimal aperformance smoothof Rich Media adads, performanceit is essential to have MOAT's custom ad-finding logic has to be enabled by the MOAT account management for your specific MOAT account. 

WhatThis iscustomized MOATlogic, implemented by MOAT, plays a vital role in accurately measuring various ad metrics such as impressions, viewability, invalid traffic (IVT), brand safety, and other relevant parameters. With the custom ad-finding logic?

MOAT has implemented a custom ad finding logic specifically for Eskimi Rich Media ads. The logic was created to ensure accurate ad measurement - impressions, viewability, IVT, brand safety and other metrics. With this logic in placeplace, Rich Media ads willcan be foundlocated with the highest degree of accuracy. 

WhatWorkflow arefor the workflows? Implementation

If as ayour brand you are planningintends to includeincorporate Rich Media ads tointo your media mix, reachit outis advisable to contact our dedicated MOAT account manager and inform them thatof youyour willplan to run Rich Media ads through Eskimi. The MOAT account management team will enablefacilitate the enabling of the ad-finding logic for your MOAT account. These changes need to be enabledimplemented only once. Also, they are implemented instantlyonce, and they havetake noeffect impactimmediately towithout impacting your tags. tags or existing setup.

IfShould you needrequire further clarification on the flowsworkflows, don'tplease hesitatefeel free to reach out to your dedicated account manager, sales representative, or adopsad fromoperations (adops) team at Eskimi.