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Ad server campaign landing page and tracking

To enable third-party tracking and custom landing pages for your campaigns, Eskimi DSP allows the insertion of click macros and custom URLs into the ad tag.

This is how Eskimi Ad-Server creative JS tag looks like:

image.png

When trying to export creative(s) from Eskimi DSP, system will ask to add campaign (client) landing page URL. 

For client to to track clicks on their platform, they need to add click macro under data-eads-click-tracker="" atribute, i.e.:

Google Display & Video 360 & APPNEXUS: ${CLICK_URL

data-eads-click-tracker="${CLICK_URL}" 

ADFORM: %c1;cpdir=

data-eads-click-tracker="%c1;cpdir=" 

Creative by default will land to campaign lading page URL which was added during creative(s) export.  But this can be modified by adding custom landing page URL (for each creative tag) under data-eads-click-url="" atribute, i.e.:

data-eads-click-url="https://www.redmob.io/identity-data"

// BotSonic