Skip to main content

Ad server campaign landing page and tracking

You can use Eskimi DSP Ad Server to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system.

Eskimi DSP click macro:  {CLICK_URL}

Google DV360/DCM:  ${CLICK_URL} (current exported format)

TheTradeDesk:  %%TTD_CLICK%%

 

Find: ${CLICK_URL}

"Replace" with DSP/Adserver used macro.

image.png