Ad Server Campaign Landing Page and Tracking

You can use Eskimi DSP Ad Server to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system.

Eskimi DSP click macro:  {CLICK_URL}

Google DV360/DCM:  %%CLICK_URL_ESC%%

TheTradeDesk:  %%TTD_CLICK%TTD_CLK%%

If the click URL is placed inside another URL (for example as a redirect parameter), use the escaped version of the macro: %%TTD_CLK_ESC%% for The Trade Desk.

Adform:  %%c1;cpdir=

Find: ${CLICK_URL}

"Replace" with DSP/Adserver used macro.