Creating User First Party Audience

First party data is defined as information that collected directly from the customer audience.

How is first party data collected?

First party data is collected by adding a pixel to a customer website that collects information about behaviors and actions of audience and records it. Whenever a visitor lands on or clicks website, looks at products or fills out a survey, that data can be collected.

How to create User First Party Audience: 

1. Click on Tools (left side of your dashboard) and select Audiences

2. Then click Add Audience (right top corner of the screen)

3. Now the page should look like this

On the audience creation screen you will need to fill in the following:
- Audience name;
- Choose the type - Retargeting ( user first party );
- Choose date interval - here you indicate how long the audience will be collected; 
- Choose the rule - "Anyone visiting the website" OR "Users visiting specific web pages" 

Let's now take a hypothetical situation: customer wants to track audiences who enter the websites registration page, products page, and contact page. 

Using the old tracking codes we had to generate 3 separate codes which had to placed in these specific pages. But using the new tracking pixel, only one audience needs to be created, the rest is configured through the dashboard.

• To start the audience configuration, change the Rule from "Anyone visiting the website" to "Users visiting specific web pages"
• A new field named "Add if URL contains:" will appear 

• Since we have a hypothetical situation add the URLs. For example registration URL will be "/registration", products page URL "/products", contacts page URL "/contacts"

- After adding the URL's set the "User validity" - here you indicate how long the collected audience will be saved .

When all variables are set, click "SAVE" and that's it, your Audience is configured and saved. 

Note: if a customer wants to collect audience from 2 or more different websites, then only one tracking pixel is needed (but the same pixel must be installed on all websites).

But it's also important to bear in mind that tracking pixel is linked only to one Eskimi DSP client account (due to the unique ID). If a client wants to collect an audience from 2 or more websites, but campaigns will be launched from different accounts, then depending on the number of accounts there will be a corresponding number of tracking pixels.