How Creative Studio can help brainstorm your idea

💬 LEVELS OF PROACTIVE SUPPORT

Not every conversation requires a Token.

SUPPORT LEVEL	WHEN TO USE IT	REQUIREMENTS
Informal brainstorming	You need quick advice about possible formats or available assets	Speak to a Creative Project Manager
Creative Token support	You need a concept, storyboard, demo or proactive creative production	Regional approval, complete brief and available Tokens
Full strategic pitch support	You need deeper strategy, data, storytelling and pitch development	Qualifying media opportunity and confirmed availability

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💡 INFORMAL BRAINSTORMING

Creative Project Managers can help you review assets and discuss possible creative formats. This is useful when you need initial guidance before deciding whether to submit a full brief.

Helpful resources include:

• Work-in-progress format catalogue
• Top-performing creative dashboard
• Top-performing banner sizes

Informal advice does not include the production of a finished concept, storyboard or demo.

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🧠 FULL STRATEGIC PITCH SUPPORT

For qualifying opportunities, Theshlin can provide deeper strategic pitch support.

POTENTIAL MEDIA INVESTMENT	POSSIBLE SUPPORT
From $5,000	Data, examples, creative discussion and initial brainstorming
From $7,500	More detailed strategic involvement and pitch development

Allow a minimum of five working days. The required time and level of support must be confirmed for each opportunity.

Strategic pitch support is separate from the Creative Token production process. If the pitch also requires concepts, storyboards or demos, Tokens may still be required.

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