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How Creative Studio can help brainstorm your idea

💬 LEVELS OF PROACTIVE SUPPORT

Not every conversation requires a Token.

SUPPORT LEVEL WHEN TO USE IT REQUIREMENTS
Informal brainstorming You need quick advice about possible formats or available assets Speak to a Creative Project Manager
Creative Token support You need a concept, storyboard, demo or proactive creative production Regional approval, complete brief and available Tokens
Full strategic pitch support You need deeper strategy, data, storytelling and pitch development Qualifying media opportunity and confirmed availability

The difference:

  • Informal brainstorming helps you explore possibilities.
    • Strategic support helps develop the pitch direction and story.
  • Tokens give you access to Creative Studio production time to create something for the opportunity.

  • Strategic support helps develop the pitch direction and story. 
✅ CHOOSING THE RIGHT SUPPORT: QUICK ANSWER
IF YOU NEED START WITH
A quick opinion on formats or assets 💡 Creative Project Manager
Initial strategic ideas for a possible opportunity 🧠 Brainstorming with a strategist
A concept, storyboard or demo 🎟️ Creative Tokens
Help developing a specific client pitch 🎯 Pitch Assistance with a strategist
A reusable resource for an industry 📚 Vertical Playbook with a strategist
A client or internal learning session 🎤 Events or Workshops with a strategist

Need more detail? Read the explanations below👇

💡 INFORMAL BRAINSTORMING

Creative Project Managers can help you review assets and discuss possible creative formats. This is useful when you need initial guidance before deciding whether to submit a full brief.

Helpful resources include:

Informal advice does not include the production of a finished concept, storyboard or demo.

🎟️ TOKENS

Creative Tokens are used when you need Creative Studio to produce something for a proactive opportunity that does not yet have an approved IO or confirmed creative budget.

Unlike informal brainstorming or strategic advice, Token support may include an actual creative output, such as:

  • A static creative concept
  • More detailed concept development
  • A storyboard
  • A demo
  • Proactive Rich Media production
  • A more complex format that does not meet the usual minimum media investment
TOKEN SUPPORT DETAILS
1 Token Static concept, detailed concept development or eligible Rich Media production
2 Tokens Storyboard, demo or eligible 3D Forced Perspective production
Lead time Normally 7 - 14 working days
Approval Regional approval and available Tokens required

Token requests must include a complete brief, the available client assets and a clear explanation of the commercial opportunity. Tokens are not required for campaigns that already have an approved IO. These follow the normal Creative Studio production process.

*For more details, read "What are Tokens, and how do they work?"

💡 FULL STRATEGIC PITCH SUPPORT

For qualifying opportunities, our Creative Strategist can help turn a business challenge or early idea into a clearer creative direction, client story or pitch approach.

POTENTIAL MEDIA INVESTMENT POSSIBLE SUPPORT
From $5,000 Data, examples, creative discussion and initial brainstorming
From $7,500 More detailed strategic involvement and pitch development

Allow a minimum of five working days. The required time and level of support must be confirmed for each opportunity.

Strategic pitch support is separate from the Creative Token production process. If the pitch also requires concepts, storyboards or demos, Tokens may still be required.

Creative Strategy support is divided into four broad categories:

SUPPORT TYPE USE IT WHEN YOU NEED
🧠 Brainstorming Help exploring ideas, formats or possible creative approaches

🎯 Pitch Assistance

 Strategic support for a specific client opportunity

📚 Vertical Playbook

 A reusable sales resource for a particular industry

🎤 Events or Workshops

 A structured session for clients or internal teams
🧠 BRAINSTORMING

Brainstorming is an early-stage discussion used to explore what may be possible before a full pitch or brief has been developed.

This may include:

  • Exploring possible campaign ideas
  • Recommending suitable creative formats
  • Identifying ways to use the available client assets
  • Discussing how different formats could support the campaign objective
  • Reviewing examples from previous campaigns
  • Helping develop a clearer starting direction

Brainstorming helps shape the idea. It does not include production of a finished concept, storyboard, demo or pitch deck.

🎯 PITCH ASSISTANCE

Pitch Assistance is for a specific, active client opportunity that needs deeper strategic support.

The strategist may help with:

  • Developing the central pitch idea
  • Building a clear campaign story
  • Connecting the creative recommendation to the client’s objective
  • Selecting relevant formats and examples
  • Adding supporting data or industry insights
  • Structuring Creative Studio content within the pitch
  • Preparing talking points for the client presentation
  • Joining a pitch meeting where agreed in advance
📚 VERTICAL PLAYBOOKS

A Vertical Playbook is a reusable sales resource built around a specific industry or client category. Examples may include:

  • FMCG
  • Automotive
  • Finance
  • Travel
  • Retail
  • Gaming
  • Telecommunications

A playbook may include:

  • Common challenges in the industry
  • Relevant audience or market insights
  • Recommended creative approaches
  • Suitable Eskimi formats
  • Campaign examples
  • Pitching angles
  • Key talking points
  • Questions to ask clients
  • Opportunities for cross-selling or upselling

Vertical Playbooks are designed to support several Sales teams or opportunities.

🎤 EVENTS AND WORKSHOPS

The strategist can help plan or deliver sessions that educate, inspire or develop ideas with clients and internal teams. This may include:

  • Client creative workshops
  • Campaign ideation sessions
  • Format training
  • Industry or vertical presentations
  • Conference or event content
  • Internal Sales training
  • Collaborative planning sessions

Support may include:

  • Defining the session objective
  • Developing the agenda
  • Preparing presentation content
  • Selecting examples
  • Creating discussion exercises
  • Facilitating the session
  • Summarising recommended next steps

Events and workshops require preparation time. Please involve the strategist before the date or agenda has been promised to the client.

*WIP: How to request strategy support

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