How Creative Studio can help brainstorm your idea

💡 INFORMAL BRAINSTORMING

Creative Project Managers can help you review assets and discuss possible creative formats. This is useful when you need initial guidance before deciding whether to submit a full brief. This can happen directly on Slack in the #creative-forum channel, or via our new briefing form COMING SOON. 

Helpful resources include:

• Work-in-progress format catalogue
• Top-performing creative dashboard
• Top-performing banner sizes

Informal advice does not include the production of a finished concept, storyboard or demo. 

🎟️ TOKENS

Creative Tokens are used when you need Creative Studio to produce something for a proactive opportunity that does not yet have an approved IO or confirmed creative budget.

Unlike informal brainstorming or strategic advice, Token support may include an actual creative output, such as:

• A static creative concept
• More detailed concept development
• A storyboard
• A demo
• Proactive Rich Media production
• A more complex format that does not meet the usual minimum media investment

Token requests must include a complete brief, the available client assets and a clear explanation of the commercial opportunity. Tokens are not required for campaigns that already have an approved IO. These follow the normal Creative Studio production process.

*For more details, read "What are Tokens, and how do they work?"

**Request a token here.

💡 FULL STRATEGIC PITCH SUPPORT

For qualifying opportunities, our Creative Strategist can help turn a business challenge or early idea into a clearer creative direction, client story or pitch approach.

Allow a minimum of five working days. The required time and level of support must be confirmed for each opportunity.

Strategic pitch support is separate from the Creative Token production process. If the pitch also requires concepts, storyboards or demos, Tokens may still be required.

Creative Strategy support is divided into four broad categories:

*Request strategic assistance here.

🧠 BRAINSTORMING

Brainstorming is an early-stage discussion used to explore what may be possible before a full pitch or brief has been developed.

This may include:

• Exploring possible campaign ideas
• Recommending suitable creative formats
• Identifying ways to use the available client assets
• Discussing how different formats could support the campaign objective
• Reviewing examples from previous campaigns
• Helping develop a clearer starting direction

*See Castle Lite example here.

Brainstorming helps shape the idea. It does not include production of a finished concept, storyboard, demo or pitch deck.

🎯 PITCH ASSISTANCE

Pitch Assistance is for a specific, active client opportunity that needs deeper strategic support.

The strategist may help with:

• Developing the central pitch idea
• Building a clear campaign story
• Connecting the creative recommendation to the client’s objective
• Selecting relevant formats and examples
• Adding supporting data or industry insights
• Structuring Creative Studio content within the pitch
• Preparing talking points for the client presentation
• Joining a pitch meeting where agreed in advance

*See Old Mutual example here.

📚 VERTICAL PLAYBOOKS

A Vertical Playbook is a reusable sales resource built around a specific industry or client category. Examples may include:

• FMCG
• Automotive
• Finance
• Travel
• Retail
• Gaming
• Telecommunications

A playbook may include:

• Common challenges in the industry
• Relevant audience or market insights
• Recommended creative approaches
• Suitable Eskimi formats
• Campaign examples
• Pitching angles
• Key talking points
• Questions to ask clients
• Opportunities for cross-selling or upselling

*See Playbooks here.

Vertical Playbooks are designed to support several Sales teams or opportunities.

🎤 EVENTS AND WORKSHOPS

The strategist can help plan or deliver sessions that educate, inspire or develop ideas with clients and internal teams. This may include:

• Client creative workshops
• Campaign ideation sessions
• Format training
• Industry or vertical presentations
• Conference or event content
• Internal Sales training
• Collaborative planning sessions

Support may include:

• Defining the session objective
• Developing the agenda
• Preparing presentation content
• Selecting examples
• Creating discussion exercises
• Facilitating the session
• Summarising recommended next steps

*See Event Presentation example here.

Events and workshops require preparation time. Please involve the strategist before the date or agenda has been promised to the client.