s2s (server to server) method

Click code is an advanced tracking method. 

This is a server-side tracking method that does not require any client cookie information.

It works by passing back a eucid (encrypted user cookie id) value which is added to your landing page URL whenever the user clicks on any of your ads served through Eskimi DSP.

When the user completes a successful conversion event, the advertiser needs to transmit eucid value back to the Eskimi DSP server by calling back the DSP server's conversion tracking pixel.

Once the eucid is validated on a server, a successful conversion event will be recorded and will appear on the campaign performance optimization tool.

Eucid pass to the advertiser

When the user clicks on one of your ads, Eskimi DSP adds a eucid (click code) parameter to the landing page URL and redirects the user to your landing page. By default, eucid is added automatically by using an HTTP GET method parameter under the name eucid.

Implementation.

To enable click code based conversion tracking, the advertiser needs to pass back the eucid parameter value to Eskimi DSP conversion pixel by either requesting it by s2s  (server to server) method or c2s (client to server) method.

• Eskimi Postback URL for s2s tracking with redirect:

Our Postback url for S2S tracking: https://dsp.eskimi.com/pixel?eucid={random_click_id} 
Well placing this postback url random_click_id needs to be replaced with your click_id macro, so when conversion happens it should send us the value for click id which delivered conversion.

• Eskimi Postback URL for s2s tracking without redirect:

This tracker can be shared for clients which don't support redirect in postback. It might be not that unusual case, because mostly all support redirect.

Our Postback url for S2S tracking: https://dsp-ap.eskimi.com/campaign/pixel?eucid={random_click_id} 
The random_click_id should be replaced with client click_id macro, so when conversions happened it should send us the value for click id which delivers conversion.