Creative Requirements
Standard banners image/gif ads |
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Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential to reach up to a maximum. .GIF formats can be used instead of simple images. Recommended formats: 320x50, 300x50, 300x100, 300x250, 320x250. |
Floating ads |
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.psd files or images in 150x150px for mobile; 300x250px for desktop. Floating ad preparation can take up to 2 business days (1 day if no image resizing/adaptation needed) |
Dynamic ads |
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API, Product URL link; additional .psd elements if needed. Can take up to 3 business days (Depends on revisions and personalisation). |
Native ads |
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Icon 128x128px (app/product icon) Main image 1200x627px; 600x600px Title (product or service) 25 symbols* Description (advertising text) 90 symbols* CTA (described call-to-action for the destination) 15 symbols* Advertiser (name of the advertiser) 25 symbols* * - including the spaces between letters |
Facebook & Instagram ads (In-feed) |
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Facebook account integration, set-up (please contact adops for more details). Steps: Business settings > Pages > Choose an exact page > Assign Partners > Business ID > Enter Business ID > Choose Publish content and view earnings insights > Next > Done |
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Icon 128x128px (app/product icon) Main image 1200x627px; 600x600px (only 20% text allowed) Title (product or service) 25 symbols* Description (advertising text) 90 symbols* CTA (described call-to-action for the destination) 15 symbols* Advertiser (name of the advertiser) 25 symbols* * - including the spaces between letters |
IBV & VAST video formats |
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IBV 4:3 ratio; VAST: 16:9 ratio in mp4 format, up to 30 sec (Recommended) |
Youtube bumper ad |
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Bumper ad: video no longer than 6 sec. Uploaded to Youtube account & video link provided |
Youtube in-stream ad |
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Video up to 15/20/30 sec (Recommended). Uploaded to Youtube account & video link provided |
Templated Rich media |
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Png or Jpeg images in sizes: 300x250, 320x480, 300x300, 300x600, 300x100 OR .psd files with font files (have to allocate more time for resizing works). Templated rich media creation takes 1-2 business days. |
Custom Rich media, Mini-games |
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.psd files with font files, brand guidelines (if available) & expected flow and logic (or team can advise, create flow). Custom rich media with revisions can take up to 5 business days (depends on complexity and revisions needed). |
Templated rich media frame requirements: |
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Rotating billboard: 1x 995x250 image |
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Countdown: 1 main image and 1 after countdown ends 300x250 or 320x480 |
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Animated banner: 2 images 300x250 or 320x480 |
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Dancing ad: 2 images (background and foreground) 300x250 or 320x480 |
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Scratch to reveal: 2 images (scratched image and final) 300x250 or 320x480 |
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3D rotating cube with a hand: 3 images 300x250 or 320x480 |
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Horizontal cube: 3-4 images 300x250 or 320x480 |
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Vertical cube: 4 images 300x250 |
Advanced templated rich media |
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1-3 IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/BA8srlkk |
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4+ IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/25Bsrlkn |
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Any size |
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Floating banner: 1 image |
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Map banner: map data cvs & up to 4 overlay elements - logo, button |
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Map with drag (Drag to see nearest store): map data & 1 image |
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Panorama (vertical & horizontal): 1 start image and 1 end image |
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Flip: 2 images |
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Slider (left to right): 2 images |
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Drag to reveal (Slide): 2 images |
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3D Prism: 3 images |
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Parallax cube: 4 images, overlay elements optional |
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VR showroom: 4 room wall images |
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Floating fixed ad: templated: 4 images |
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Blinds swipe: up to 5 images |
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Queue: up to 5 images (min 2 required) |
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Scroll to queue (image changes when scrolled): up to 5 images (min 3 required) |
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Slides: up to 5 images (min 2 required) |
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Train: up to 6 images (min 2 required) |
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Carousel: up to 6 images (min 3 required) |
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Deck of cards: up to 6 images (min 2 required) |