Creative Requirements

Static Banner

Dimensions: might differ upon the specific country
Mobile -  320x480 300x250 300x600 250x250 200x200 300x100 468x60 320x50 300x50
Desktop - 300x250 728x90 250x250 300x600 160x600 120x600 336x280 970x90

Size: Recommended up to 150KB Maximum allowed up to 4.5MB

Animated Banner

File type: html5 (Java Script)

Dimensions: might differ upon the specific country
Mobile -  320x480 300x250 300x600 250x250 200x200 300x100 468x60 320x50 300x50
Desktop - 300x250 728x90 250x250 300x600 160x600 120x600 336x280 970x90

Size: Creatives may not exceed a 150K initial load, the total download cannot exceed 5MB

Duration: Ads must remain static after 30 seconds
Technical:

• Creative must be fully SSL compliant (all request from https). Landing page also https.
• RM creative main index.html file has to have campaign landing page URL (click URL)
• RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}
• Click tag has to be inserted in main RM creative file (if it's HTML5 - index.html file ; if it's a JavaScript tag - main JS tag).
• All creatives must open landing page (click URL) in new tab/window.
• The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window.
• Do not leave the target statement undeclared.
• Rich Media creative code has to be valid and pass validator - https://validator.w3.org.
• Also no errors in browser console.

DynamicSticky adsAds

API,File Product URL link; additionaltype: .psdpng, elements.jpg/.gif/ ifHTML5 needed.(Java CanScript)

Dimensions:
320x50 300x250 728x90 300x50 320x100 120x600 300x100 250x250 160x600 300x600 336x280 234x60 200x200 160x90 240x400 970x250 320x480 970x90 468x60 728x40

Size: Recomended up to 3150KB businessMaximum daysallowed up to 4.5MB

Standard Rich Media

File type: Assets for Creative Development .png/.jpg or .psd

Dimensions:
300x250, 320x480, 300x600, 160x600, 300x50, 300x150, 300x300, 320x50, 320x100, 320x320, 336x280, 728x90, 970x90, 970x250 or Photoshop file (Depends.psd) with all elements in the banner on revisionsseparate layers and personalisation)fonts

Custom Rich Media

File type: Photoshop file (.psd) with all elements in the banner on separate layers
Additionally:

• Brand guidelines, brand book, logos (if available)
• CTA button attached or guidelines given
• Banner flow and logic described in a few sentences
• All banner sizes that will be used in the campaign

High Impact Ads

File type: Assets for Creative Development .psd

Floating ad: 150x150 .png/.jpg/.psd
Full Page Takeover: responsive

Topscroll: responsive

Midscroll: responsive

Responsive means that format is adjusting to the screen size it is serving.

Dynamic Ads

File type: Assets for Creative Development
Product feed - json or xml format.
Weather ads - city and particular conditions.
For any other types of dynamic ads - API.

Dimensions:

• Mobile: 320x480 300x250 300x600 250x250 200x200 300x100 468x60 320x50 300x50
• Desktop: 300x250 728x90 250x250 300x600 160x600 120x600 336x280 970x90

Native Ads

File type: .png/.jpg and text

Dimensions:

• Icon/logo 128x128
• Main image 1200x627 (additional 600x600, 400x400, 1200x1200)
• Title 25 symbols*
• Description max 90 symbols*
• CTA max 15 symbols*
• Advertiser max 25 symbols*
  
  * - including the spaces between letters

Additionally:

• Likes number betwen 1 and trillion
• Downloads number betwen 1 and trillion
• Price max 50 symbols
• Sale Price max 50 symbols
• Phone max 50 symbols
• Address max 100 symbols
• Star Rating max 4 symbols
• Additional Description max 90 symbols
• Display URL max 1000 symbols
  

In-Game Ads

File type:

• Banner .jpg/gif, html5 and tags
• Video  .mp4
  

Dimensions:

• Banner: 480x320, 300x250, 640x360, 336x280, 320x480, 320x50, 640x480
  Additionally:
  768x1024, 1920x1080, 970x250, 728x90, 300x600, 320x320, 160x600, 250x250, 320x100, 360x640 320x180.
• Video: 320x480, 480x320, 1024x768, 768x1024

Size: Recommended video file less than 15MB

Duration: Recommended video duration 6-15 seconds

NativeIn-Banner adsVideo

IconFile 128x128pxtype: (app/product icon).mp4

MainDimensions: image4:3 1200x627px; 600x600pxratio

TitleSize: Maximum up to 5MB
Duration: Recommended up to 30 seconds

Additionally:

• Description
• CTA
• Companion banner 300x250 in the file .png/.jpg/html5 (productJava orScript)
service)

VAST Video

File type: .mp4

DescriptionDimensions: (advertising16:9 text) 90 symbols*ratio

Size: Maximum up to 5MB
Duration: Recommended up to 30 seconds. Maximum duration 6 minutes

Additionally:

• Description
• CTA
(described
• Companion call-to-actionbanner for300x250 in the destination)file 15.png/.jpg/html5 symbols*(Java Script)

Rewarded Video

File type: .mp4

AdvertiserDimensions:320x480 (name480x320

Size: Maximum up to 5MB
Duration: Recommended up to 30 seconds.

Additionally:

• Description
• CTA
• Companion banner 300x250 in the advertiser)file 25.png/.jpg/html5 symbols*(Java Script)

CTV Ads

File type: .mp4, External VAST URI (without VPAID)
VPAID/OMID is not supported, therefore viewability is not tracked.

*Dimensions: -1920x1080

Size: theRecommended spaces45 betweenMB. lettersMaximum 100 MB.

Duration: Recommended up to 30 seconds. Maximum up to 1 minute.

Facebook & Instagram ads (In-feed)

Facebook account integration, set-up (please contact adops for more details). Steps: Business settings > Pages > Choose an exact page > Assign Partners > Business ID > Enter Business ID > Choose Publish content and view earnings insights > Next > Done

Icon 128x128px (app/product icon)

Main image 1200x627px; 600x600px (only 20% text allowed)

Title (product or service) 25 symbols*

Description (advertising text) 90 symbols*

CTA (described call-to-action for the destination) 15 symbols*

Advertiser (name of the advertiser) 25 symbols*

* - including the spaces between letters

IBV & VAST video formats

IBV 4:3 ratio; VAST: 16:9 ratio in mp4 format, up to 30 sec (Recommended)

Youtube bumper ad

Bumper ad: video no longer than 6 sec. Uploaded to Youtube account & video link provided

Youtube in-stream ad

Video up to 15/20/30 sec (Recommended). Uploaded to Youtube account & video link provided

Templated Rich media

Png or Jpeg images in sizes:

300x250, 320x480, 300x600, 160x600, 300x50, 300x150, 300x300, 320x50, 320x100, 320x320, 336x280, 728x90, 970x90, 970x250

OR 

.psd files with font files (have to allocate more time for resizing works). Templated rich media creation takes 1-2 business days.

Recommended sizes: 300x250, 300x600, 320x480, 320x50, 300x50, 300x100, 970x250, 728x90.

Image weight up to 4.5 MB, recommended weight up to 150 KB

Custom Rich media, Mini-games

.psd files with font files, brand guidelines (if available) & expected flow and logic (or team can advise, create flow). Custom rich media with revisions can take up to 5 business days (depends on complexity and revisions needed).

Templated rich media frame requirements:

PREVIEW: https://dsp.eskimi.com/adsPreview/9Flpmtrs 

1 Image: Glitch, Countdown, Dancing 3D*, Rotating Billboard*

2 Images: Shake & Brake, Blinds, Slider, Scratch to Reveal, Page Flip, Parallax*

3 Images: 3D Rotating, Carousel, Pixel pages, 3D Triangle, Parallax 3D Triangle*

4 Images: Carousel, Pixel pages, 3D Cubes, 3D Cube vertical, Animated Cubes, Animated 3D Cubes, 3D Cube horizontal, Parallax 3D Cube*

5-6 Images: Carousel, Pixel pages

7-10 Images: Carousel

Advanced templated rich media

1-3 IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/BA8srlkk

4+ IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/25Bsrlkn

Any supported sizes; Recommended sizes: 300x250, 300x600, 320x480, 320x50, 300x50, 300x100, 970x250, 728x90

Floating banner: 1 image

Map banner: map data cvs & up to 4 overlay elements - logo, button

Map with drag (Drag to see nearest store): map data & 1 image

Panorama (vertical & horizontal): 1 start image and 1 end image

Flip: 2 images

Slider (left to right): 2 images

Drag to reveal (Slide): 2 images

3D Prism: 3 images

Parallax cube: 4 images, overlay elements optional

VR showroom: 4 room wall images

Floating fixed ad: templated: 4 images

Blinds swipe: up to 5 images

Queue: up to 5 images (min 2 required)

Scroll to queue (image changes when scrolled): up to 5 images (min 3 required)

Slides: up to 5 images (min 2 required)

Train: up to 6 images (min 2 required)

Carousel: up to 6 images (min 3 required)

Deck of cards: up to 6 images (min 2 required)