Richmedia (HTML5, .JS) creative requirements

Creative must be full SSL compliant (all requests from https). The landing page also https.

RM creative main index.html file has to have a campaign landing page URL (click URL):

RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}.

Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file; if it's a JavaScript tag - main JS tag).

Recommended RM banner sizes: 300x250px and 320x480px.

All creatives must open the landing page (click URL) in a new tab/window. The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window. Do not leave the target statement undeclared.

Ads must remain static after 30 seconds.

Creatives may not exceed a 150K initial load. The total download cannot exceed 5MB.

Rich Media creative code has to be valid and pass validator - https://validator.w3.org. Also no errors in the browser console.

For Google Web Designer or GWD requirements. Please read this article: Google Web Designer banner creation.

Notes:

JavaScript (JS) creatives supported only if created with: Google tools (GWD, GCM, etc.) and Sizmek.
We are using our own DSP/RTB platform to serve ads. We don't use any third-party ad server (i.e. DFP).
Tags must be sent on a plain text file. No copy-paste from email, spreadsheet files, etc.

Alcohol creatives:
All creatives related to alcohol has to have:

- Text: DRINK RESPONSIBLY

- This icon set:

Text and icons size should be adapted by creative size, but it should be visible and readable without zoom.