Gambling and Betting guidelines
Main Principles for Gambling Ads:
- If a campaign is approved for a specific country, it cannot be executed in other countries without separate approval.
- The landing page must include responsible gambling information (e.g., details about gambling addiction or underage gambling).
- Before proceeding with any gambling-related advertising, it must be approved by the legal team.
Definitions:
Offline Gambling – Promotion of physical, real-money gambling activities or establishments is permitted as long as the target market allows gambling in physical locations.
Examples: Casinos like "Olympic Casinos" in Las Vegas, entertainment events at casinos, streaming of offline poker tournaments.
Online Gambling – Promotion of online real-money gambling or websites that contain or link to content related to online gambling (where money is wagered) is permitted if all the listed conditions are met.
Examples: Online casinos, virtual bingo games, slot machines.
Betting – Promotion of betting platforms where real money is wagered, such as betting on sports or other events, is permitted if all the listed conditions are met.
Examples: Betting on sports teams to win a match.
Before proceeding with any gambling-related advertising, please contact the legal department to ensure that local laws have not changed. If you are unsure about the legal requirements, contact our Legal Team at legalhelp@eskimi.com for guidance.
| Europe | |||||||||
| Country | Status | ||||||||
| Estonia | Online gambling - allowed with limitations (Operators must display a message on the landing page) Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| France | Online gambling - allowed with limitations, Offline gambling - allowed Betting - allowed with limitations |
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| Germany | Online gambling - allowed with limitations amd very specific gambling, Offline gambling - allowed Betting - allowed with limitations |
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| Latvia | Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| Lithuania | Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| Poland | Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed but heavily regulated |
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| Portugal | Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| Romania | Online gambling - allowed but heavily regulated; must contain addiction warnings Advertising by gambling organizers is permitted exclusively on a national level Offline gambling - allowed Betting - allowed |
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| Spain | Online gambling - allowed with limitations, Offline gambling - allowed Betting - allowed |
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| Turkey | Offline gambling is not allowed Regulation on Commercial Advertisements and Unfair Commercial Applications prescribes that advertising for illegal betting and gambling is prohibited. There are only few exeptions Online gambling ( Lotteries, Sports betting) Betting - allowed only by state-licensed entities are permitted. |
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| Ukraine | Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| United Kingdom | Online gambling - Allowed with strict regulation marketing communications for gambling must not include a child or a young person. No one who is, or seems to be, under 25 years old may be featured gambling or playing a significant role. Offline gambling - allowed Betting - allowed |
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| Asia–Pacific | |||||||||
| Country | Status | ||||||||
| Bangladesh | Total ban on online gambling, offline gambling, betting ads | ||||||||
| China | Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned |
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| Hong Kong | Online gambling - allowed with limitations (only state-run operators can advertise, foreign operators banned) Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| India | Online non-casino games and Online casino games varies by state; online gambling ads are banned in some states, allowed with regulation in others Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed strict regulations, state-by-state regulations |
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| Indonesia | Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned |
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| Japan | Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed |
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| Malaysia | Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned |
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| Myanmar | Total ban on online gambling, offline gambling, betting ads | ||||||||
| Philippines | Online gambling - allowed with limitations (allowed for licensed operators under strict regulation; must promote responsible gambling) Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed certain state run entities are permitted |
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| Singapore | Online gambling - strictly regulated Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| Thailand | Online gambling - allowed with limitations Offline gambling - like in example Olympic casinos is Not allowed Betting - banned |
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| Georgia | Online gambling - allowed with limitations, Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with limitations |
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| Israel | Online gambling - allowed with limitations heavily restricted, Offline gambling - allowed Betting - banned |
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| UAE | Online gambling - banned Offline gambling - like in example Olympic casinos is Not allowed Betting - banned |
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| Azerbaijan | Online gambling - banned Offline gambling - allowed with limitations Betting - allowed with limitations |
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| Kazakhstan | Online gambling - banned Offline gambling - banned Betting - allowed with limitations heavily restricted, |
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| Uzbekistan | Online gambling - banned Offline gambling - allowed with limitations heavily restricted Betting - allowed with limitations |
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| Armenia | Online gambling - allowed with limitations Offline gambling - allowed with limitations Betting - allowed with limitations |
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| North America | |||||||||
| Country | Status | ||||||||
| USA | Online gambling - allowed with limitations (Varies by state; allowed in states where online gambling is legal (e.g., New Jersey, Michigan)) Offline gambling - allowed Betting - allowed strict regulations, state-by-state regulations |
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| Canada | Online gambling - allowed with limitations, (Regulated by province; allowed in provinces with legal online gambling (e.g., Ontario, Quebec); content restrictions to protect minors and ensure responsible gambling) Offline gambling - allowed Betting - allowed with restrictions |
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| Mexico | Online gambling allowed with limitations (Regulated; only licensed operators can advertise; ads must promote responsible gambling and cannot target minors) Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed with restrictions |
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| Africa | |||||||||
| Country | Status | ||||||||
| Côte d'Ivoire | Online gambling - minimal regulation; ads are largely unregulated Offline gambling - not allowed Betting - allowed with limitations |
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| Nigeria | Online Gambling - allowed with limitations, Offline gambling - allowed only by authorized by the Nigerian Gambling Authorit Betting - Allowed with exeption |
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| Kenya | Online Gambling - allowed with limitations, Offline gambling - allowed Betting - allowed but regulated |
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| Ghana | Online Gambling - allowed with limitations Offline gambling - allowed Betting - allowed licensed by the Gaming Commission of Ghana |
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| Cameroon | Online gambling - minimal regulation;ads are largely unregulated Offline gambling - like in example Olympic casinos is Not allowed Betting - allowed but regulated |
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| South Africa | Online Gambling - allowed with limitations Offline gambling - allowed Betting - allowed but regulated |
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| Morocco | Online gambling - promoted by state-run entities is permitted Offline gambling - like in example Olympic casinos is Not allowed Betting - banned |
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