Why clients should activate their app audience?

AppsFlyer Audiences give brands ability to segment current or past users of their app that meet a specific criteria that they define. However, this segmentation won't generate any business results if it won't be activated. This is where Eskimi come into play. 

Once the client have defined an audience and connected it to Eskimi, AppsFlyer Audiences creates the audience on the Eskimi's system and sends identifiers for the members of that audience to Eskimi This enables us to serve your ads only to these users.

 

At a glance: Increase the efficiency of your remarketing programs using AppsFlyer Audiences to build and connect audience segments to your partner networks.