Packages Creation

Introduction

Packages isCreating a Package on Eskimi DSP: A Step-by-Step Guide

Eskimi DSP’s Packages feature thatallows isadvertisers ato partcreate and manage custom lists of thewebsites, Eskimimobile DSPapps, platform.or Thisspecific allowsplacements youfor totheir selectad numerouscampaigns. There are two main types of packages:

• App/Site Packages: These packages contain specific websites and mobile apps where your campaign ads couldwill be displayed.

  This
basically
• creates

  Placement aPackages: list,These whichpackages canare bebased reusedon placement IDs, allowing advertisers to specify exact placements for futuretheir campaigns.

WatchThis guide will walk you through the videoprocess toof seecreating aand visualimplementing guide,both ontypes howof toPackages createin ayour package. campaigns.

CreationApp/Site Packages

Step 1: Accessing the Packages Feature

1. Firstly,

   Log in to your Eskimi DSP account.

2. Navigate to the Tools dropdown menu.

3. Click on Packages to access the "Tools"package dropdownmanagement menu,page.

Step 2: Creating a New App/Site Package

You can create an App/Site Package in two ways: manually selecting apps and clicksites onor by uploading a prepared list.

Option 1: Manual Creation

VIDEO TUTORIAL: HOW TO CREATE A NEW APPS/SITES PACKAGE

1. On the "Packages".Packages Oncepage, youclick appearNew inPackage package pageto start creating a packagepackage.

   by pressing "New package"

• Secondly, you'll have to fillFill in the required fields:

• Package Name: -Enter indicatesa descriptive name for your package.

• Country: Select the package name.

  Country - select the country,country where the apps or websites will be taken. sourced.

• Exchanges: - selectChoose which exchanges you want to useinclude. forIf yourunsure, package. We recommend skippingskip this step soto allow the system would have an opportunity to reachoptimize wanted inventory viaacross all possibleavailable exchanges.

• TypeEnvironment: -Specify select the type of inventory: apps or websiteswhether you want to filter out.for Apps or Websites. After applying this field, the available apps and sites will appear in the Apps/Sites section.

• Apps/SiteSites: -Use the search function to select specific apps or websites, which you wantwebsites to include in your packagepackage.

Once all details are entered, click Save to finalize your package.

Option 2: Uploading a Prepared List

1. Instead of manually selecting apps/sites, prepare a list in order.csv format.

2. Click Upload List and select your file.

3. The system will automatically populate the Apps/Sites section based on your list.

4. Click Save to usefinalize ityour package.

Step 3: Implementing Your Package in a campaign.Campaign

As well this specific section has a search function, this will help you on.

1. After making all

   Access the changesCampaign saveCreation yourscreen package.or select an existing campaign to edit.

2. And finally, you are now able

   Navigate to usethe Deals & Packages section.

3. Choose the newly created package inand adecide campaign - access the campaign creation screen or already created campaign. In "Deals & packages" section choose your created package (you'll be ablewhether to include or exclude it,it sofrom choosethe what'scampaign. neededEskimi DSP offers additional customization options for packages, allowing advertisers to fine-tune their campaign settings. These options include:

• Custom Bid: Set a specific bid value for the campaign).package.

• Custom Daily Budget: Allocate a separate daily budget for the package.

• Custom Total Budget: Define the total budget limit for the package.

• Include Only: Ensure the campaign runs exclusively on the selected package.

• Exclude: Prevent the campaign from running on the selected package.

• Disable Impression Capping: Remove any limitations on the number of impressions per user.

• Disable Auto Optimization: Stop the system from automatically adjusting campaign performance settings.

• Disable Budget Pacing for This Package: Prevent budget distribution adjustments over time.

• Disable App/Site Category Exclusion: Override default category exclusions and allow all listed apps/sites.

• Allow Multiple Bids Per User Per Second: Enable multiple bids for the same user within one second.



4. AfterContinue setting up the campaign as needed.

Placement Packages

Step 1: Accessing the Packages Feature

1. Log in to your Eskimi DSP account.

2. Navigate to the Tools dropdown menu.

3. Click on Packages to access the package management page.

Step 2: Creating a New Placement Package

You can create a Placement Package by uploading a prepared list of placement IDs.

Uploading a Placement List

1. On the Packages page, click New Package.

2. Select Package Type -> Placement.

3. Upload a list of Placement IDs (numeric values only; other values will be filtered out).

4. Assign the package to specific user(s).

5. Click Save to finalize your package.

Step 3: Implementing Your Placement Package in a Campaign

1. Access the Campaign Creation screen or select an existing campaign to edit.

2. Navigate to the Deals & Packages section.

3. Choose the newly created Placement Package and decide whether to include or exclude it from the campaign.

4. Continue setting up the campaign as needed.

Use Cases of Placement Packages

• Reuse high-performing placements across multiple campaigns by choosing placement IDs of well-performed campaign.

• Start a campaign with a specific list of placements and optimize from there.

• Utilize placement data from external trackers that youmeet required metrics.

Limitations

• Other package functionalities are done,not continuesupported creatingfor Placement Packages.

Conclusion

By following these steps, you can efficiently create and manage Packages within Eskimi DSP. Whether using App/Site Packages or Placement Packages, this feature allows for improved targeting, enhanced campaign control, and streamlined ad placement, ensuring better results for your campaign.digital advertising strategy.