Click to session tracking

Click to session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS). 

SESSION DEFINITION - session is a group of user interactions on the website that take place within give time frame.

Session is counted if:

• visit lasted 10 seconds or longer
• 2 or more page views were made
• 1 or more conversions were made

PROCESS:

1. SETUP

Setup Eskimi DSP Tracking pixel on the landing page. 

1. Obtain the Tracking pixel code from Tracking pixels section.

2. Place the Tracking pixel code on the landing page.

More information about tracking pixel implementation guide

2. COLLECT

Collect click to session data after launching the campaign and receiving clicks. 

Collect the data to Eskimi DSP campaign reporting system: Sessions, SR (session rate), CPS (cost per session).

3. OPTIMISE

Optimise automatically or manually. 

• Optimise automatically by setting up rules for SR (session rate) or/and CPS (cost per session). 
• Optimise manually on Targeting optimisation tool by Ad exchange, Creative, OS, Browser, Operator, App/Site.