Engaged Sessions

Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS). 

ENGAGED SESSION definition - an engaged session is a visit to the landing page, tracked by the Eskimi DSP pixel, that meets both conditions below.

Engaged session is counted only if both are true:

• 2 or more page views were made
• The user spends 10s or more on the site

Google Analytics 4 counts an engaged session if any one of its conditions is met (10 seconds or more, 2 or more page views, or a conversion). Eskimi requires both conditions, so Eskimi engaged sessions are usually lower than GA4 engaged sessions.

It's important to note that the engaged session differs from session. 

PROCESS:

1. SETUP

Setup Eskimi DSP Tracking pixel on the landing page. 

1. Obtain the Tracking pixel code from Tracking pixels section.

2. Place the Tracking pixel code on the landing page.

   More information about tracking pixel implementation guide

2. COLLECT

Collect click to engaged session data after launching the campaign and receiving clicks. 

Collect the data to Eskimi DSP campaign reporting system: Engaged Sessions, SR (engaged session rate), CPS (cost per engaged session).

3. OPTIMISE

Optimise automatically or manually. 

• Optimise automatically by setting up rules for SR (engaged session rate) or/and CPS (cost per engaged session). 
• Optimise manually on Targeting optimisation tool by Ad exchange, Creative, OS, Browser, Operator, App/Site.