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Campaign optimisation using app/site

Steps how to do it:

  1. Press the three dots on the campaign you want to optimize.
  2. Select Targeting Optimisation.
  3. Change the filter to optimise by App/Site Name.
  4. Choose a period.
  5. Press Search.

By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.) 

Action column meanings:

  • Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon 
  • Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon 

Screenshot 2025-09-15 at 16.18.39.png