Campaign optimisation using app/site
Steps how to do it:
- Press the three dots on the campaign you want to optimize.
- Select Targeting Optimisation.
- Change the filter to optimise by App/Site Name.
- Choose a period.
- Press Search.
By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.)
Action column meanings:
- Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon
- Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon