Skip to main content

Campaign optimisation using app/site

We

Steps canhow optimiseto do it:

  1. Press the three dots on the campaign usingyou app/sites.

    Howwant to dooptimize.

  2. it
  3. Select

    At first navigate to Tools ->Targeting Optimisation.

  4. -> change
  5. Change the filter calledto "Optimiseoptimise by"by App/Site Name.
  6. Choose a period.
  7. Press Search.

By following the mentioned steps you will see this table. There is an option to "Optimisefilter out by concrete app/site name".names After coming to this page user will findon the site/appsright wherecorner. The optimisation could be done by turning off app/sites that are not performing based on the campaignsecondary isKPIs bidding. Optimisation - E.png(viewability/ CTR and etc.) 

IfAction thecolumn user scrolls to right user will get few icons, there are three types of icon now. meanings:

  • Circle - The site/app is not bidding and it is not possible to start bidding on this site/app from the optimisation page
  • Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon icon 
  • Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon icon 

Video on how to use campaign optimisation: Screenshot 2025-09-15 at 16.18.39.png