Campaign optimisation using app/site
We
Steps canhow optimiseto do it:
- Press the three dots on the campaign
usingyouapp/sites.Howwant todooptimize. - Select
? - Change the filter
calledto"Optimiseoptimiseby"by App/Site Name. - Choose a period.
- Press Search.
By following the mentioned steps you will see this table. There is an option to "Optimisefilter out by concrete app/site name".names After coming to this page user will findon the site/appsright wherecorner. The optimisation could be done by turning off app/sites that are not performing based on the campaignsecondary isKPIs bidding. (viewability/ CTR and etc.)
IfAction thecolumn user scrolls to right user will get few icons, there are three types of icon now. meanings:
Circle - The site/app is not bidding and it is not possible to start bidding on this site/app from the optimisation page- Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play
iconicon - Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause
iconicon
Video on how to use campaign optimisation: