Campaign optimisation using app/site

Steps how to do it:

Press the three dots on the campaign you want to optimize.
Select Targeting Optimisation.
Change the filter to optimise by App/Site Name.
Choose a period.
Press Search.

By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.)

Action column meanings:

Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon
Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon

Advance filter in campaign optimisation

In campaign optimisation page there is an advance filter. Using this there is a possibility to filter data more efficiently:

There is an option to add as many filter (rows) we want by clicking on Add new dimension or metric

To add a new row we get 2 options, AND & OR
- AND: Both of the logics have to be true(rows around it) at the same time
- OR: Any one of the logics must be true (rows around it)

We can include/ exclude to include/ exclude any condition

Example: We can exclude apps/sites for which impressions are less than 100000

Using the source/ medium filter we can use Bids, impressions, Win Rate, Views, Viewability, Clicks, CTR, Conversions, CR, CPM, CPC, CPA and Spent

Using the containing filter and value filter we will be able to complete the logic. In containing we will use the relation with the value.