Footer (Sticky Ads)
A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics.
Footer sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.
| Creative Size | Impressions |
| 320x50 | 595,236,964 |
| 300x250 | 175,641,606 |
| 300x50 | 113,459,929 |
| 320x100 | 107,423,631 |
| 728x90 | 67,648,701 |
| 300x100 | 53,788,083 |
| 250x250 | 24,159,372 |
| 336x280 | 16,187,811 |
| 120x600 | 14,937,884 |
| 320x480 | 10,795,127 |
| 970x90 | 9,455,822 |
| 300x600 | 9,376,698 |
| 468x60 | 5,289,943 |
| 728x40 | 3,436,014 |
| 200x200 | 2,565,934 |
| 160x600 | 2,551,965 |
Additionally, almost 84% of all Footer sticky ad traffic comes from apps.
| Types | Impressions |
| Site | 1,032,856,166 |
| App |
190,469,961 |
While, when it comes to countries these are the leading markets with the most traffic for Footer sticky ad.
| Country | Impressions |
| South Africa | 311,413,043 |
| Indonesia | 149,453,649 |
| Serbia | 144,079,956 |
| Nigeria | 102,937,638 |
| Latvia | 78,213,702 |
| Bangladesh | 41,432,005 |
| Kenya | 35,548,890 |
| Japan | 19,843,346 |
| Thailand | 18,588,615 |
| Ghana | 18,200,852 |
| Brazil | 17,927,013 |
| South Korea | 16,374,853 |
| Cambodia | 14,039,755 |
| Israel | 12,866,074 |
| India | 11,770,827 |
| Turkey | 11,482,200 |
| Spain | 11,340,955 |
| Malaysia | 11,239,907 |
| Australia | 10,963,189 |
| Angola | 9,288,849 |
| Global |
1,223,326,127
|
With default optimisation Footer ads may deliver these kind of results:
| Country | Viewability | CTR | CPM | CPC | Daily Budget |
| Nigeria | 77.00% | 0.16% | $ 0.90 | $ 0.90 | $ 100.00 |
| Kazakhstan | 80.46% | 0.39% | $ 0.72 | $ 0.18 | $ 100.00 |
| Kenya | 83.06% | 0.13% | $ 0.85 | $ 1.04 | $ 100.00 |
| Indonesia | 78.84% | 0.23% | $ 0.72 | $ 0.58 | $ 100.00 |
| Bangladesh | 87.32% | 0.12% | $ 0.70 | $ 1.18 | $ 100.00 |
| Total: | 81.54% | 0.21% | $ 0.78 | $ 0.60 | $ 100.00 |
Where the split between apps and sites was rather similar.
| Apps | Sites |
| 52.78% | 47.22% |