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Footer (Sticky Ads)

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics.

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Footer sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.  

Creative Size Impressions
320x50 595,236,964
300x250 175,641,606
300x50 113,459,929
320x100 107,423,631
728x90 67,648,701
300x100 53,788,083
250x250 24,159,372
336x280 16,187,811
120x600 14,937,884
320x480 10,795,127
970x90 9,455,822
300x600 9,376,698
468x60 5,289,943
728x40 3,436,014
200x200 2,565,934
160x600 2,551,965

Additionally, almost 84% of all Footer sticky ad traffic comes from sites. 

Types Impressions
Site 1,032,856,166
App

190,469,961

While, when it comes to countries these are the leading markets with the most traffic for Footer sticky ad.

Country Impressions
South Africa 311,413,043
Indonesia 149,453,649
Serbia 144,079,956
Nigeria 102,937,638
Latvia 78,213,702
Bangladesh 41,432,005
Kenya 35,548,890
Japan 19,843,346
Thailand 18,588,615
Ghana 18,200,852
Brazil 17,927,013
South Korea 16,374,853
Cambodia 14,039,755
Israel 12,866,074
India 11,770,827
Turkey 11,482,200
Spain 11,340,955
Malaysia 11,239,907
Australia 10,963,189
Angola 9,288,849
Global
1,223,326,127

With default optimisation Footer ads may deliver these kind of results: 

Country Viewability CTR
Nigeria 77.00% 0.16%
Kazakhstan 80.46% 0.39%
Kenya 83.06% 0.13%
Indonesia 78.84% 0.23%
Bangladesh 87.32% 0.12%
Total: 81.54% 0.21%

Where the split between apps and sites was rather similar. 

Apps Sites
52.78% 47.22%
// BotSonic