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Header (Sticky Ads)

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics.

Header sticky ads are present at the top of the webpage. They generally spread from one end to the other end of the screen in a landscape manner.

Header Sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.  

Creative SizeImpressions
320x5084,912,419
300x25015,330,892
728x9014,716,507
300x5011,764,899
320x1001,338,140

Additionally, almost 70% of all Header sticky ad traffic comes from apps. 

TypesImpressions
App90,242,763
Site39,314,299

While, when it comes to countries these are the leading markets with the most traffic for header sticky ad.

CountryImpressions
Indonesia37,644,822
South Africa13,594,676
Brazil10,513,735
United Arab Emirates6,005,646
Jamaica5,393,127
Thailand4,456,940
United States4,422,286
Malaysia3,764,192
Russian Federation3,491,415
Nigeria3,487,674
Georgia3,409,117
Canada2,923,852
Kenya2,452,110
Australia2,221,265
Armenia1,664,195
Ghana1,517,050
Romania1,401,335
Bangladesh1,376,131
Vietnam1,030,511
Sri Lanka953,642

 

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