Loopme
What is Loopme?
Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic.
LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
Few core benefits of Loopme exchange are - DMP, rewarded video and Unity.
To get more information about Loopme supply visit traffic discovery.
Loopme DMP
Loopme DMP processes data from over 4 Billion devices worldwide. This allows them to dive depper into brand audiencs and provide meaningful insights. From the shops your customers visit to their favourite app.
| Segment examples |
| Adults 18-34 |
| Female |
| Male |
| Adults 25-34 |
| Parents |
| Fathers |
| Mothers |
| Travelers |
| Adults 25-49 |
| Adults 18-24 |
| Adults 35-44 |
| Adults 45-54 |
| Adults 55-64 |
| Adults 65+ |
| Male 18+ |
| Female 18+ |
| Adults 25-40 |
| Movie Enthusiasts |
| Business & Finance |
| Users with NFC |
| Male 18-54 |
| Female 25-54 |
| Adults 21+ |
| Female 18-34 |
| Female 18-44 |
| Adults 30-54 |
| Female 25-54 |
| Adults 25-54 |
| Male 18-34 |
| Male 18-49 |
| Female 18-49 |
| Fitness |
| Fashion Enthusiasts |
| Health Enthusiasts |
| Music Enthusiasts |
| Tech Enthusiasts |
| Football fans West Ham United |
| UAE travelers |
| Education |
| Health & Fitness |
| Lifestyle |
| Music |
| Social Networking |
| Sports Enthusiasts |
| Weather |
| News |
| Photo & Video |
| Communications |
| Shopping |
| Food & Drink |
| Automotive |
| Careers |
| Family & Parenting |
| Hobbies & Interests |
| Home & Garden |
| Pets |
| Style & Fashion |
| Technology & Computing |
| Entertainment |
| Utilities |
| Sensitive |
| Gambling |
| Measurable by Factual |
| Family |
| Music |
| Action |
| Card |
| Casino |
| Dice |
| Puzzle |
| Racing |
| Role Playing Game |
| Sports |
| Strategy |
| Trivia |
| Word |
| Board |
| Simulation |
| Female 25-34 |
| Male 25-34 |
| Female 35-44 |
More information about country specific segments will be found here: https://bit.ly/2PuVZqA
Loopme DMP is reached through PMPs. So the request should be sent to Loopme exchange.
Unity Reselling
One of key focus areas of Loopme exchange is Unity apps that they are integrated with. Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and over 2.2 billion Unity users across 295,000+ apps globally.
Key information about Unity:
- 22.2B+ global ad opportunities
- 164M+ average daily users viewing Unity ads globally
- 2.2B+ monthly active users
- Unity apps can be segmented into different categories and requested as a PMP.
- Unity supports both display and video advertising
- Unity as both in-game and in-app advertising
- Unity delivered over 70% of completion rate when it comes to 15 sec video.
When it comes to apps Loopme can provide traffic for these Unity apps: https://bit.ly/3sncfsn
While when it comes to pricing Unity can be bought through Loopme for these kind of country rates: https://bit.ly/3fev2ST
Rewarded Video Through Loopme
A rewarded video is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as interstitial and in game apps.
The user still has the power of choice so they can opt-out to not watch the video. Videos are always with sound. Rewarded video is usually skippable.
Loopme offers great opportunities to serve ads as rewarded video. Here is some relevant information that every advertiser should consider.
Ad Opportunities
Loopme exchange has limited amount of rewarded video traffic in some markets. Therefore, it is necessary to first check with the exchange if they have enough traffic for the planned scale.
| Continent/Country |
Rewarded video (monthly)
|
| Africa | 503 046 000 |
| GH | 1 230 000 |
| NG | 3 426 000 |
| SN | 1 320 000 |
| TZ | 43 470 000 |
| ZA | 453 600 000 |
| Asia | 2 412 495 000 |
| BD | 335 160 000 |
| ID | 1 154 721 000 |
| IN | 500 457 000 |
| MM | 48 990 000 |
| VN | 373 167 000 |
| CIS | 1 073 583 000 |
| BY | 2 610 000 |
| GE | 1 080 000 |
| KZ | 121 257 000 |
| RU | 76 278 000 |
| UA | 872 358 000 |
| Europe | 100 605 000 |
| RO | 95 685 000 |
| RS | 4 920 000 |
| LATEM | 965 208 000 |
| AR | 730 764 000 |
| PE | 234 444 000 |
| MENA | 1 405 755 000 |
| AE | 393 687 000 |
| EG | 179 280 000 |
| SA | 832 788 000 |
| Grand Total | 6 460 692 000 |
Monthly ad impressions for top 100 geo: http://bit.ly/38UYoSm
Possible Results
Loopme exchange PMP is a great way to run Rewarded video ads as the PMP can deliver high completion rate which is the core of rewarded video solution. These are the results for 15 sec. video:
| Country | CTR | VTR | VCR |
| ZA (South Africa) | 8.85% | 94.67% | 89.60% |
| MM (Myanmar) | 17.37% | 96.34% | 89.90% |
| KZ (Kazakhstan) | 1.32% | 96.62% | 93.88% |
| BD (Bangladesh) | 2.49% | 97.19% | 94.90% |
| ID (Indonesia) | 14.74% | 96.72% | 92.97% |
Keep in mind, that advertisers aren't limited to only get a PMP from Loopme. Eskimi provides over 50+ exchanges for whom the PMP request can be sent. However, Loopme delivered the best results when it comes to price and effectives.
Additionally, when it comes to publishers, through Loopme ads will be served on these apps: http://bit.ly/30FPweY