Terminology Overview

40 Acronyms You Should Know

Acronyms can definitely simplify communication, but it can be challenging to remember what each o...

Eskimi Macros

List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJ...

Digital Advertising Metrics (add other metrics)

CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...

Formulas & Terminology

Formulas used in AdTech VTR = (Total completed views / Total measured impressions) x 100 CTR ...