Terminology Overview
40 Acronyms You Should Know
Acronyms can definitely simplify communication, but it can be challenging to remember what each o...
Eskimi Macros
List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJ...
Digital Advertising Metrics (Merged with another article. Please remove)
Formulas & Terminology
Formulas used in AdTech VTR = (Total completed views / Total measured impressions) x 100 CTR ...