Terminology Overview

40 Acronyms You Should Know

Acronyms can definitely simplify communication, but it can be challenging to remember what each o...

Eskimi Macros

List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJ...

Digital Advertising Metrics (add other metrics)

CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...

DMP Profile

Until now we should already know what is DMP, how it works, where it is used and etc. However, it...