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DMP Profile

Until now we should already know what is DMP, how it works, where it is used and etc. However, it is not clear what data points are being collected. This table includes all the data points that are being collected into the DMP user profile. 

DMP profile is stored for ever. Unless the user isn't seen in the last 30 days. If this happens then the DMP profile is deleted. However, if the user is constantly seen browsing online then it will stay in our DMP. 

Even though a DMP profile can stay in our DMP for ever some parts of the DMP profile is deleted after certain period of time. Country, city, tmpCity, deviceModelIds, operatorModelIds, keywords, connection type, siteId parts are kept in the profile for 60 days if they are not updated constantly. For example a user can visit a country and if the country won't be visited within 60 days, then the information will be deleted. However, if the user is constantly visiting the country then the information will stay in the profile. 

Technical name

Explanation

dmpId

User identifier.
Mobile advertising ID on apps, cookie ID on web

countries

list of countries DmpID was seen in

countrySeenTime

Last seen time DmpID was seen in country

cities

List of cities DmpID was seen in, based on GPS data

citySeenTime

Last seen time DmpID was seen in a city

tmpCities

list of cities DmpID was seen in, based on all other data (IP, user input, etc)

tmpCitySeenTime

Last seen time DmpID was seen in TmpCity

yobs

Years of birth. Can be multiple depending on user input

genders

Genders. Can be multiple depending on user input

pageViews

Total number of page views

operatorPageViews

Shows how many page views per day each operator ID has

operatorIds

Telco operator IDs

operatorSeenTime

Last seen time for operator

operatorFirstSeenTime

First seen time for operator

modelIds

Device model

modelSeenTime

Last time device model was seen with DmpID

operatorModelIds

what device was used with specific operator

operatorModelSeenTime

When was the last time device was seen

keywords

Verticals or interest categories, e.g. https://storage.googleapis.com/adx-rtb-dictionaries/publisher-verticals.txt

keywordSeenTime

last seen time for keyword

connectionTypes

How users connected to internet. 2G, 3G, 4G, wifi, etc

connectionTypeSeenTime

last seen time per connection type

deviceId

Legacy. Original Device ID of the user. matches DmpID.

siteIds

Internal site ID where user was browsing. Might be converted to exact app bundle or site domain

siteSeenTime

When was the last time user visited a specific site.

firstSeen

First time DmpID was seen

lastSeen

last time DmpID was seen

isOperaMini

Legacy. Deprecated

lastAvg

number of page views per day

 

// BotSonic