DMP Profile

dmpId

String

User identifier.
Mobile advertising ID on apps, cookie ID on web

"dmpId":"4726ce65-ae90-4536-8d8c-6e5b204cca83"

countries

Map[String, Int]

list of countries DmpID was seen in

"countries":{"ng":303396,"--":55}

countrySeenTime

Option[Map[String, Int]]

Last seen time DmpID was seen in country

"countrySeenTime":{"ng":18659,"--":18628}

cities

Option[Map[String, Int]]

List of cities DmpID was seen in, based on GPS data

"cities":{"ng.ozomu":20596}

citySeenTime

Option[Map[String, Int]]

Last seen time DmpID was seen in a city

"citySeenTime":{"ng.ozomu":18656}

tmpCities

Option[Map[String, Int]]

list of cities DmpID was seen in, based on all other data (IP, user input, etc)

"tmpCities":{"ng.lagos":148468,"ng.":473,"ng.awka":2258}

tmpCitySeenTime

Option[Map[String, Int]]

Last seen time DmpID was seen in TmpCity

tmpCities":{"ng.lagos":148468,"ng.":473,"ng.awka":2258,"ng.warri":3672,"ng.kachia":1}

yobs

Option[Map[Int, Int]]

Years of birth. Can be multiple depending on user input

"yobs":{"1959":52524,"0":21,"1957":2,"-1":3}

genders

Option[Map[Int, Int]]

Genders. Can be multiple depending on user input

"genders":{"1":50731,"0":57}

pageViews

Long

Total number of page views

"pageViews":303600

operatorPageViews

Option[Map[Int, Map[Int, Long]]]

Shows how many page views per day each operator ID has

operatorPageViews":{"365":{"18610":335,"18629":44,"18652":207,"18635":89,"18603":186,"18614":6,"18627":28}

operatorIds

Map[Int, Int]

Telco operator IDs

operatorIds":{"365":87514,"0":3005,"184":46,"357":18063,"359":194972}

operatorSeenTime

Map[Int, Int]

Last seen time for operator

"operatorSeenTime":{"365":18659,"0":18628,"184":18326,"357":18658,"359":18467}

operatorFirstSeenTime

Option[Map[Int, Int]]

First seen time for operator

"operatorFirstSeenTime":{"365":18659}

modelIds

Option[Map[Int, Int]]

Device model

"modelIds":{"20101":299968}

modelSeenTime

Option[Map[Int, Int]]

Last time device model was seen with DmpID

"modelSeenTime":{"20101":18659}

operatorModelIds

Option[Map[String, Int]]

what device was used with specific operator

"operatorModelIds":{"365.20101":81961,"357.20101":16819,"0.20101":2814}

operatorModelSeenTime

Option[Map[String, Int]]

When was the last time device was seen

"operatorModelSeenTime":{"365.20101":18659,"357.20101":18658,"0.20101":18628}

keywords

Map[Int, Int]

Verticals or interest categories, e.g. https://storage.googleapis.com/adx-rtb-dictionaries/publisher-verticals.txt

"keywords":{"1164":16,"930":12,"969":12,"966":38022,"6":46381,"270":1370,"381":38022}

keywordSeenTime

Map[Int, Int]

last seen time for keyword

"keywordSeenTime":{"1164":18656,"930":18649,"969":18649,"966":18640,"6":18659,"270":18630}

connectionTypes

Map[Int, Int]

How users connected to internet. 2G, 3G, 4G, wifi, etc

"connectionTypes":{"2":72903,"3":10358,"0":143327,"6":69444}

connectionTypeSeenTime

Map[Int, Int]

last seen time per connection type

"connectionTypeSeenTime":{"2":18659,"3":18659,"0":18659,"6":18658}

msisdns

Option[Map[Long, Int]]

Phone numbers associated with DmpID

"msisdns":{"357":{},"365":{},"0":{"2349011146838":29,"2348168238896":6}}

msisdnSeenTime

Option[Map[Long, Int]]

Last seen time of Msisdn

"msisdnSeenTime":{"357":{},"365":{},"0":{"2349011146838":18628,"2348168238896":18625}}

deviceId

Option[String]

Legacy. Original Device ID of the user. matches DmpID.

"deviceId":"4726ce65-ae90-4536-8d8c-6e5b204cca83"

siteIds

Option[Map[Int, Int]]

Internal site ID where user was browsing. Might be converted to exact app bundle or site domain

"siteIds":{"52299180":41,"34189419":2427,"44768172":207,"30075135":730,"30075141":1628,"39974898":1063}

siteSeenTime

Option[Map[Int, Int]]

When was the last time user visited a specific site.

"siteSeenTime":{"52299180":18659,"34189419":18632,"44768172":18659,"30075135":18652}

firstSeen

Int

First time DmpID was seen

"firstSeen":18073

lastSeen

Int

last time DmpID was seen

"lastSeen":18659

isOperaMini

Int

Legacy. Deprecated

"isOperaMini":0

lastAvg

Long

number of page views per day

"lastAvg":569