Eskimi Macros
| Macro | Description | Example |
| End user click ID | eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI | |
| {dmp_id | DMP user ID | 613f8f74-75dd-4abc-a2ea-808c6234c58c |
| Device/user identifier from exchange (i.e. gaid, ifa, idfa, aid) | 613f8f74-75dd-4abc-a2ea-808c6234c58c | |
| Device IP address | 123.45.67.0 | |
| Device mobile operator/ISP title | NG Airtel | |
| Device User-Agent |
Mozilla/5.0 (Linux; Android 8.0.0; SM-G960F Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/64.0.3282.137 Mobile Safari/537.36
|
|
| Device brand | Samsung | |
| Device model | Galaxy S9 | |
| Device operating system | Android | |
| Device browser | Chrome | |
| SSP exchange ID | 14 | |
| SSP exchange title | OpenX | |
| App/Site ID | 123456 | |
| App/Site title | bbc.com | |
| App/Site type | site | |
| App bundle | bbc.mobile.news.ww | |
| Site domain | bbc.com | |
| Campaign ID | 12345 | |
| Campaign title | Test campaign | |
| Campaign type | banner | |
| Creative set ID | 123456 | |
| Creative set title | Test creative set | |
| Creative ID | 1234567 | |
| Creative title | Test creative | |
| Creative type | banner | |
| Creative size | 300x250 | |
| Current UNIX timestamp | 1540000000 | |
| Current date | 2014-11-04 | |
| Current time | 12:34:56 | |
| GPS coordinate latitude | 12.345 | |
| GPS coordinate longitude | 23.456 | |
| The unescaped click URL for the ad | ||
| The escaped click URL for the ad | ||
| S2S click url tracking pixel | ||
| Custom metrics collection URL prefix | https://xxx.yyy.zzz/?dynamic-event&type= | |
| Bid response ID | {timeInMillis}.{exchangeId}.{bidRequestId} |