Eskimi Macros
| Macro | Description | Example |
| {eucid} | End user click ID | eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI |
| {dmp_id} | DMP user ID | 613f8f74-75dd-4abc-a2ea-808c6234c58c |
| {device_id} | Device/user identifier from exchange (i.e. gaid, ifa, idfa, aid) | 613f8f74-75dd-4abc-a2ea-808c6234c58c |
| {device_ip} | Device IP address | 123.45.67.0 |
| {device_operator} | Device mobile operator/ISP title | NG Airtel |
| {device_ua} | Device User-Agent |
Mozilla/5.0 (Linux; Android 8.0.0; SM-G960F Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/64.0.3282.137 Mobile Safari/537.36
|
| {device_brand} | Device brand | Samsung |
| {device_model} | Device model | Galaxy S9 |
| {device_os} | Device operating system | Android |
| {device_browser} | Device browser | Chrome |
| {exchange_id} | SSP exchange ID | 14 |
| {exchange_title} | SSP exchange title | OpenX |
| {site_id} | App/Site ID | 123456 |
| {site_title} | App/Site title | bbc.com |
| {site_type} | App/Site type | site |
| {app_bundle} | App bundle | bbc.mobile.news.ww |
| {site_domain} | Site domain | bbc.com |
| {campaign_id} | Campaign ID | 12345 |
| {campaign_title} | Campaign title | Test campaign |
| {campaign_type} | Campaign type | banner |
| {creative_set_id} | Creative set ID | 123456 |
| {creative_set_title} | Creative set title | Test creative set |
| {creative_id} | Creative ID | 1234567 |
| {creative_title} | Creative title | Test creative |
| {creative_type} | Creative type | banner |
| {creative_size} | Creative size | 300x250 |
| {cachebuster} | Current UNIX timestamp | 1540000000 |
| {date} | Current date | 2014-11-04 |
| {time} | Current time | 12:34:56 |
| {gps_latitude} | GPS coordinate latitude | 12.345 |
| {gps_longitude} | GPS coordinate longitude | 23.456 |
| {click_url} | The unescaped click URL for the ad | |
| {click_url_enc} | The escaped click URL for the ad | |
| {click_url_async} | S2S click url tracking pixel | |
| {event_url} | Custom metrics collection URL prefix | https://xxx.yyy.zzz/?dynamic-event&type= |
| {bid_id} | Bid response ID | {timeInMillis}.{exchangeId}.{bidRequestId} |