Formulas

VTR = (Total completed views / Total measured impressions) x 100
CTR = (Number of Clicks / Number of Impressions) x 100
CVR = (Number of Conversions / Number of Clicks) x 100
CPC = (Total Ad Spend / Number of Clicks)
CPM = (Total Ad Spend / Number of Impressions) x 1000
eCPM = (Total Earnings / Total Impressions) x 1000
Fill Rate = (Number of filled ad requests / number of total ad requests) * 100
Win rate (WR) = (number of won auctions / number of auctions participated in) * 100